NDB sponsors West Indies Tour of Sri Lanka with NDB Bank Cup 2020

Friday, 21 February 2020 00:00 - - {{hitsCtrl.values.hits}}

NDB Bank Cup 2020 being unveiled yesterday in the presence of West Indies Team Captain Kieran Pollard, SL ODI Team Captain Dimuth Karunarathne as NDB Chairman Kavan Ratnayake (left) and Group CEO Dimantha Seneviratne look on – Pic by Sameera Wijesinghe

NDB Bank is the proud title sponsor of the West Indies tour of Sri Lanka, 2020 where the two teams will play for the NDB Bank Cup. Accordingly, NDB will be the title sponsor for the ODI series and the

NDB Group CEO

Dimantha Seneviratne

powered by for the T20 series.

NDB has, for the past 40 years, fostered economic development assisting individuals and conglomerates alike, paving their financial futures for the betterment of the country. In continuation of this journey and the Bank’s commitment to their success, this year, one of NDB’s strategic approaches is to focus on supporting and developing sporting activity as a major pillar in brand building endeavours. This will be the first time the Bank is sponsoring an international sports event.

NDB Group CEO Dimantha Seneviratne said: “Sports inculcate discipline, builds character and comradeship. Whether you win or lose, in any sporting activity, people are moulded to play as a team, to respect rules and encourage team unity and sportsmanship. You are taught to accept a win with humility and to accept losses gracefully. Qualities such as these are what we strive to encourage and cultivate in our society, to remind them that in their journey towards success, in good times and difficult times, we will always be their Banking Partner , guiding them through their financial endeavours, thus paving way to sustainable banking.”

To uphold and promote this ethos of sports, NDB Bank has also to undertaken sponsorship for two other major sporting events. In addition to supporting corporate level sports with the Mercantile Cricket Association “C” division 50 Over League Tournament 2020 which will be played for the NDB Trophy, NDB will also be the official sponsor for the 76th Bradby Shield between Royal College and Trinity College, two leading schools who have been playing the game for over 100 years. NDB Bank will also be the Team Sponsors for both these schools in the upcoming school rugby season.