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Perera & Sons Bakers Ltd., (P&S) has announced the successful culmination of the 4th Annual P&S Esports Contenders 2023 Tournament, held in partnership with Gamer.LK, on 4-5 November 2023.
The P&S Esports Contenders 2023 Tournament, powered by Sri Lanka’s largest quick-service restaurant chain, was not only a celebration of esports but also a groundbreaking moment for the Sri Lankan esports community as it was held in a LAN (physical) format for the first time.
Accordingly, the tournament brought together over 1,800 gamers from across 30 esports clans, transcending geographical boundaries with participants travelling from all corners of the country, including Badulla, Anuradhapura, Ratnapura, Kandy, and more, to battle it out. The event featured competitions across six competitive titles including, Free Fire, PUBG MOBILE, FIFA 23, Kart Rider Drift, Mortal Kombat 1, and Gamer.LK’s Cricket Sixes. In a unique twist, the clan that secured the most gold medals across all game titles was honoured with the prestigious “P&S Best Clan Award”, with clan “Maximum Esports” emerging as the inaugural recipient, marking the first time P&S gave out this special award. A key highlight at the event was the special “Level Up Café by P&S”, which was inspired by the gaming community and various gaming genres. This onsite outlet offered a unique experience with several special items giving nods to games, characters and other gaming-related themes, adding an extra layer of excitement to the tournament. These included exciting refreshments and treats like Winner Chicken Kottu, Booyah Veg Roll, Eclair of Eternity, and Sub-Zero Iced Coffee.
The tournament was also officially endorsed by the Sri Lanka Esports Association, and the results will contribute to national player rankings, further solidifying the importance of esports in Sri Lanka. It is worth noting that esports has been officially recognised as a registered sport by the Ministry of Sports in Sri Lanka, making it one of the fastest-growing sports in the country.
Perera & Sons Bakers Ltd., Managing Director Gihan Perera said: “Esports has rapidly evolved into an emerging sport in our nation, and it is our honour to provide a platform for our young talents to shine. At P&S, we understand the importance of nurturing and supporting our youth. They are the future, and it’s our responsibility to fuel their aspirations and help them achieve their dreams. P&S has always been committed to promoting not only delicious food but also a sense of community and encouragement. ‘P&S Esports Contenders 2023’ attests to that commitment.”
Gamer.LK CEO Raveen Wijayatilake said: “Gamer.LK has had the pleasure of working with Perera & Sons to reach the youth of Sri Lanka in new and engaging ways for the last four years. Every year, the response from Sri Lanka’s esports community has grown, contributing to a massive impact on P&S’s brand visibility within the youth demographic. My congratulations to the Perera & Sons leadership team for creating a flagship event in Sri Lanka’s annual esports calendar.”