FT
Saturday Nov 02, 2024
Wednesday, 16 October 2024 00:08 - - {{hitsCtrl.values.hits}}
Singer Sri Lanka and Honor recently announced their appointment as title sponsor for the cricket series between Sri Lanka and the West Indies. Scheduled from 13 to 26 October, the series will feature the Sri Lanka Men’s National Cricket Team competing against the West Indies in both T20I and ODI formats, offering fans an exciting display of top-tier cricket action.
Singer and Honor’s partnership with Sri Lanka Cricket reinforces the brands’ unwavering commitment to the nation’s cricketing ambitions.
“We are thrilled to continue our journey with Sri Lanka Cricket as the title sponsor for this exciting series against the West Indies. Cricket is a sport that resonates deeply with the Sri Lankan people, and through this sponsorship, Singer and Honor are proud to strengthen our connection with the nation’s passion for the game. We believe this partnership reflects our ongoing support for the growth and success of Sri Lankan cricket, and we look forward to an exhilarating series,” said Singer Sri Lanka PLC Group CEO Mahesh Wijewardene.
Singer Sri Lanka Marketing Director Janmesh Antony shared his thoughts about the upcoming series saying, “We are incredibly proud to be the title sponsor for this tour. This sponsorship is a testament to our belief in Sri Lanka Cricket’s potential to keep shining on the global stage, and we look forward to supporting the team throughout this series.”
Since Honor smartphones entered the Sri Lankan market in 2023, Honor by Singer has swiftly solidified its commitment to the Sri Lankan Cricket team, becoming a steadfast partner by continuously sponsoring both the men’s and women’s national teams.
As the Sri Lankan team prepares to face the West Indies, the Singer-Honor sponsorship embodies a shared pursuit of excellence, uniting the spirit of Sri Lankan cricket with the brands’ dedication to the nation.