Singer partners with gaming giant MSI to support passionate gamers and creators

Friday, 7 May 2021 00:00 - - {{hitsCtrl.values.hits}}

The gaming industry in Sri Lanka has witnessed exponential growth with casual gaming enthusiasts, professionals, game developers and graphic designers, all seeking cutting edge technology to fuel their passion and make the most of the growing opportunities.

As the pandemic resulted in most people working and learning from home, gaming has gained a stronger foothold and boosted the online entertainment industry.

Inspired by these customers’ needs and helping them succeed, Singer the nation’s premier consumer durables retailer has partnered with Taiwan-based gaming giant MSI (Miscro-Star International) to usher in a new era for Sri Lanka’s gaming and content creating communities.

MSI has been a consistent pioneer of the global gaming and creative communities and as a brand regarded by many as among one of the most trusted names in gaming and esports. MSI gaming laptops has been repeatedly honoured with a plethora of awards including the prestigious IF Design Award and Red dot winner of 2020, Taiwan Excellence Awards, and most recent recipient of 15 CES 2021 Innovation Awards Honorees for winning products at the Consumer Electronic Show 2021.

Together with MSI, Singer is now ideally placed to support Sri Lankan gamers and creators to make the gaming experience more competitive, personalised and accessible.

Singer Sri Lanka PLC Marketing Director Shanil Perera said: “We are extremely excited in partnering with MSI, recognised as a high-profile and well-respected brand name in the global gaming arena. By introducing MSI laptops with innovative technologies to the local market for the first time we aim to empower gamers and creators. Answering the call from our gaming community, the MSI range covers everyone from the casual gamer, to professional gamers, with groundbreaking products and next-gen software contributing to the PC gaming experience and helping to advance the industry.”

Singer now offers MSI Gaming Laptops which are built with state-of-the-art gaming technology guaranteeing quality and performance with the promise of a truly enriching gaming experience. The GS Stealth series provides a combination of mobility, performance and class, GF Thin series ensures both performance and value and the GL Leopard series is built for performance at any level of gaming.

MSI’s Alpha and Bravo range of laptops is also now available offering high-end performance at attractive pricing levels and an affordable yet powerful gaming system, ideal for content creators and professionals.

Singer which has earned a reputation for building brands and developing market segments, as a large format retailer is able to meet the demand from the gaming market by supplying the MSI portfolio to consumers island-wide. Additionally, Singer has the ability to cater to smaller IT partners in selected locations throughout the network.

Recognised as the No. 1 computer seller in the country, Singer continues to maintain a strong track record of trusted excellence. Ensuring that PC gaming is even more accessible to those looking for high-performance at a cost they can appreciate, Singer offers customers a wide range of attractive payment schemes including credit card offers via leading banks, cash discounts and hire purchase facilities.

Singer’s enhanced e-commerce platform provides information and details on the available MSI laptops.