Sri Lanka’s Gamer.LK named Esports marketing agency by Tencent Games for South Asia

Wednesday, 4 May 2022 00:11 - - {{hitsCtrl.values.hits}}

The global games-publishing giant and creator of PUBG Mobile, Tencent, has named InGame Esports and Gamer.LK its marketing agency for the 2022 PUBG MOBILE Pro League (PMPL) South Asia Championship Spring.

The international tournament will see South Asia’s best Esports athletes go head-to-head to earn the title of South Asian Champions of PMPL ‘22 Spring as well as $ 150,000 in prize money. InGame Esports will leverage over 15 years of Esports experience in the region in taking PMPL to bigger audiences.

InGame Esports is an Esports agency providing end to end Esports and gaming services. Catering to global brands looking to create deeper connections with today’s youth, InGame Esports executes campaigns through tournaments, leagues, influencer campaigns and immersive metaverse experiences. InGame Esports also operates franchised leagues such as the Sri Lanka-based Esports Premier League that featured some of the Cricketing world’s biggest stars as franchise ambassadors.

“We look forward to bringing our unique take on Esports marketing to a well-established Esports series like the PUBG MOBILE Pro League. Esports athletes across South Asia look towards PMPL as an aspirational goal, and we are excited to create this visibility to athletes and fans in the region,” said Gamer.LK and InGame Esports CEO Raveen Wijayatilake

The 2022 PUBG MOBILE Pro League South Asia Spring launched in March and took place over the four following weeks. Teams that qualified from Nepal, Mongolia and Pakistan will battle it out at the 2022 PUBG MOBILE Pro League South Asia Championship Spring in May, which features a $ 150,000 prize pool.

PUBG Mobile has grown exponentially in popularity due to its scintillating gameplay mechanics and strong competitive elements making it one of South Asia’s largest Esports titles and a key driver of Esports in the region. The tactically rich title is ideal for high stakes regional competition and plays a major role in shaping the skills of newer generations of Esports athletes.