Star wins India media rights for $945 m

Friday, 6 April 2018 00:00 - - {{hitsCtrl.values.hits}}

Mumbai (Reuters): Star India bagged the global television and digital rights for cricket in India for the next five years on Thursday with a $945 million bid to complete their stranglehold on the coverage of the game in its commercial home.

“Star India bags BCCI India international and domestic media rights for INR 6138.1 crore for the next five years,” the Indian cricket board (BCCI) tweeted at the end of the three-day e-bidding, a first in cricket.

The highest bid fell short of the billion dollar mark, but means the broadcasters will pay $9.24 million for every international match in the 2018-2023 period.

Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India.

Following scrutiny, Star India Private Ltd., Reliance Industries Ltd., and Sony Pictures Networks India Ltd. were found eligible to submit online financial bids.

Star India struck cricket’s biggest television deal in September to secure Indian Premier League’s (IPL) global media rights for $2.52 billion, which consolidated BCCI’s position as the richest board in the world.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.