Tiger Woods and Nike end 27-year partnership

Wednesday, 10 January 2024 00:00 - - {{hitsCtrl.values.hits}}

Tiger Woods

Tiger Woods and sportswear giant Nike have ended their long-term partnership after more than 27 years.

The 15-time major golf champion has used the brand’s products and equipment since he turned professional in 1996.

“The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever,” Woods said on social media.

Nike said it was an honour to partner with ‘one of the greatest athletes the world has ever seen’.

Woods, 48, first signed a $ 40 million (£ 31.5 million) five-year contract with Nike upon turning professional as a 20-year-old in 1996.

The deal became one of the most lucrative partnerships in sports history as Woods dominated the world of golf for more than a decade to put him second on the list of men’s major champions, three behind leader Jack Nicklaus.

Becoming one of the world’s most famous sport stars, Woods signed multiple further deals with Nike over his career, including a 10-year contract in 2013 worth a reported $ 200 million.

Tim Derdenger, an associate professor of marketing and strategy at Carnegie Mellon’s Tepper School of Business in Pittsburgh, Pennsylvania, said the long-term partnership between Woods and Nike was ‘a win-win for everybody’.