Ultimate hydration drink 100PLUS debuts in Colombo with Thakral Group SL Bolt Distribution

As the golden hues of sunset embraced the Indian Ocean, a refreshing event unfolded at the ITC Ratnadipa, Colombo. The launch of 100PLUS, Malaysia’s premier isotonic drink, by Bolt Distribution, a member of the Thakral Group Sri Lanka, captivated an enthused audience.

“100PLUS will refresh and rejuvenate the Sri Lankan markets,” expressed Thakral Group Sri Lanka CEO Hilmey Niyas amidst the glamorous gathering. “This drink is a perfect blend of style and functionality, designed to keep you refreshed, rehydrated, and re-energised.”

The evening shimmered with the presence of the Malaysian High Commissioner to Sri Lanka and Maldives Badli Hisham Adam and F&N International Markets Sdn Bhd Malaysia Managing Director – International Markets Development Lai Ming Kong. The event saw an eclectic mix of cross-industry personalities from the public and private sector, key marketing influencers, and FMCG retail dealers, among other dignitaries adding to its allure. 

“100PLUS is crafted to refresh, replenish, and rejuvenate,” shared Lai. “It is an ideal companion for those with an active lifestyle, providing swift hydration and energy restoration. We are excited to partner with Bolt Distribution to further enhance our presence in Sri Lanka.” Bolt Distribution Director Gurpreet Singh Bajaj highlighted: “The vibrant turnout at the launch event is a testament to the anticipation and excitement surrounding 100PLUS. We are thrilled and thankful to introduce this innovative drink to the discerning consumers of Sri Lanka.” He further reiterated: “Our current partnership with the LPL cricket league and Royal College Rugby further demonstrates 100PLUS as the first choice for all active Sri Lankans.”

The evening ended with a note of thanks from Bolt Distribution Operations Manager Gayan De Zoysa.