Advent Global Motor Corporation crowned ‘Emerging Sports Brand of the Year’

Advent Global Rally Sports Deputy Chairman Suvendra De Mel receiving the award at the ceremony

Advent Rally Sports (ARS), the rally sports wing of Advent Global Motor Corporation was recently awarded the ‘Emerging Sports Brand of the Year’ by CMO Asia at the Asia Sports Management and Excellence Awards ceremony held at Pan Pacific, Singapore.

With its presence in the Sri Lankan racing industry spanning over a year, Advent Rally Sports functions under the purview of its Regional Company – Advent Global Motor Corporation Singapore. They also made a significant mark with a few racers of the highest calibre such as Dinesh Deheragoda, Aaron Gunawardena, Jaden Gunawardena, Mohamed Basith and Shrian Samuel.

Speaking about the company’s achievement and global acclamation, Advent Global Rally Sports Deputy Chairman Suvendra De Mel said, “This is a great privilege and achievement for our company as we were able to achieve this great feat with lot of commitment under a very short period of time. Advent Global Motor Corporation is an organisation which is committed to excellence and is expanding its presence regionally in order to catapult racing into prominence. While building personal brands for sports personalities, our progressive thinking, innovative approaches and brand building have helped us in numerous ways to hit our own progress in tandem with the achievements garnered by the racing drivers serviced by us. As a result, this award came our way.”

“This award of regional acclamation would be a catalyst for Advent Global Motor Corporation in order to reach its aspired global heights. At the same time, this will be a greater recognition for the company to bring international insights and glamour to the local racing sphere in Sri Lanka. This is the first time a sports management company which has Sri Lankan grips on it, is bestowed with this kind of recognition. I would like to thank all the top level management of Advent global Motor Corporation and Advent Group for their extended support to me to handle operations in Singapore efficiently and effectively. 

“The company is evolving with modernisation in the global racing context and this award is a further endorsement for it. We invite racers in the region to join hands with us to set strategic gears to drive their careers to an unprecedented momentum being backed by our attributes collated with marketing programs above and beyond the norms, along with an up to date proven track record and honest, modern, and innovative services,” said Advent Global Motor Corporation Singapore Country Head Subodhana Perera.

Advent Global Motor Corporation has already made its acquaintance with racing friendly sponsors such as Sports 1st by News 1st (Media partner), Expolanka Freight, The Barnesbury, South Asian Gateway Terminals, Sri Lankan Airlines, Epitom Consulting, Carbon Consulting Company and Motor Magazine and is looking forward to expand its wings in Asian region by extending their consultancy and solutions to the aspiring racers.