Asian Alliance Insurance to sponsor AIS Rowing

From left: Asian Alliance Insurance Asst. Manager Marketing & Communications Roshan Sooriyarachchi, Asian International School Rowing Coach Reshane Fernando, Asian Alliance Insurance Head of Marketing Nuwan Widyapathige, Asian International School Principal/Director Dr. Goolbai Gunasekara and Asian International School Rowing Captain Kiaan Ahamed

Asian Alliance Insurance announced its sponsorship of the Asian International School (AIS) Rowing Crew for the rowing seasons of 2016 and 2017, with the objective of promoting the blue ribbon sport, in which AIS regularly competes and fares prominently amongst the best schools in the country at the national level.

Asian Alliance Insurance stated in a press release that it values the spirit of unrelenting hard work, extreme determination and a passion for excellence and is therefore delighted to support the AIS rowing crew that now comprises around twenty four young oarsmen and oarswomen who have made great strides and performed extremely well at both national and international regattas.

Asian International School’s Rowing Crew’s achievements in the past year include 2015 National Indoor Regatta – two Gold medals, one Silver medal, one Bronze medal, 2015 Senior Nationals – two Silver medals, one Bronze medal, 2015 Triumvirate Championships – five Gold medals and 2015 Junior Schools Nationals – one Gold medal, three Silver medals, and two Bronze medals.

The sport of Rowing is in the ascendancy and the Gold sponsorship will see Asian Alliance Insurance branding proudly displayed on two of the new boats that the school has purchased, that are expected to be in action shortly, whilst the crew will carry the brand on mainstream regatta event t-shirts.

“We are very happy to support AIS Rowing as we share the values associated with the sport and look forward to a great season of rowing that will unfold soon,” said Head of Marketing at Asian Alliance Insurance PLC Nuwan Widyapathige. “We see the opportunity to gain an advantage through association with this niche sport and wish AIS rowing all success,” he further said.

Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic Group.