Canon clicks as official sponsor of Rugby World Cup 2015
Tuesday, 16 December 2014 00:01
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Canon has become an official sponsor of the Rugby World Cup 2015, which will take place in England and Cardiff between 18 September and 31 October 2015.
The deal represents the first time that Canon has partnered with rugby’s showcase event.
Rugby World Cup Limited (RWCL) Chairman Bernard Lapasset, said, “We are delighted to be welcoming Canon to the Rugby World Cup family as an Official Sponsor for the first time. This exciting deal with a global leader in imaging represents another exciting boost for Rugby World Cup as we look forward to what promises to be a very special and record-breaking England 2015 tournament.”
Canon has become an Official Sponsor of Rugby World Cup 2015. There will be a lot of Canon 1D X cameras and big white lenses such as the 400 f/2.8 II on the sidelines, no matter what the weather.
During Rugby World Cup 2015, Canon will be undertaking a range of activities as Official Sponsor including providing all print and copying solutions used by the tournament organisers.
Canon will also be working in partnership with RWCL to deliver a range of image-related initiatives to enhance the fan experience during what promises to be the best connected and most engaged Rugby World Cup to date.
The Canon Professional Services (CPS) team will also be on site to provide accredited professional photographers with advice, essential maintenance services, equipment loans and help with minor repairs.
Chief of Communications for Canon Europe, Middle East and Africa James Leipnik said “We are thrilled to extend our long history of involvement in the world’s best sporting events by supporting Rugby World Cup for the first time. Images play a vital role in bringing the emotions and action of global sports to fans that are not able to experience the events in person. Our participation presents us with exciting opportunities to support professional photographers and fans with our imaging expertise, as they capture and share world class rugby moments throughout the tournament.
Canon’s support of Rugby World Cup 2015 represents a further boost to a record-breaking commercial programme – the announcement of Canon’s sponsorship follows the appointment of Heineken, Land Rover, Société Générale, DHL, Emirates and MasterCard as Rugby World Cup 2015 Worldwide Partners, Gilbert as Official Ball Supplier, Canterbury of New Zealand as Official Sportswear Supplier, Clifford Chance as Official Law Firm, EY as Business Advisor and Sportfolio as Master Licensee.
