CEAT revs up support for motor racing with CEAT Sri Lanka Super Series

Friday, 20 May 2016 00:00 - - {{hitsCtrl.values.hits}}

At the signing of the sponsorship agreement for the 2016 CEAT Sri Lanka Super Series (from left) Messrs Rodney Mason – Committee Member SLARDAR, Nishan Wasalathantri – President SLARDAR, Vijay Gambhire – Managing Director/CEO CEAT Sri Lanka and Ravi Dadlani – Vice President Sales and Marketing, CEAT Sri Lanka.

Sri Lanka’s leading tyre brand CEAT has further consolidated its engagement with motor racing in the country by taking title sponsorship of the ‘CEAT Sri Lanka Super Series’ comprising of four race meets to be conducted in 2016 by the Sri Lanka Association of Racing Drivers and Riders (SLARDAR) one of two associations representing drivers and riders.

The four race meets are the Cavalry Supercross (11 and 12 June), the Pannala Circuit Meet I (29 to 31 July), the Commando Challenge (8 and 9 October) and the Pannala Circuit Meet II (12 and 13 November). The Commando Challenge will be conducted at a newly-constructed supercross track at the Commando Regiment Training School at Uwa Kudaoya.

With the formalisation of CEAT’s support to these events, the brand becomes the title sponsor of the two main championships in Sri Lanka for motorsports, the CEAT Sri Lanka Super Series and the CEAT SLADA Championship comprising of another five race meets.

This is the third successive year that CEAT is supporting the CEAT Sri Lanka Super Series and the seventh year of sponsorship of the CEAT SLARDAR/CEAT SLADA Championship.

“As the manufacturer of performance-driven tyres that dominate the key product segments in the local market, there is a clear synergy between the brand and motor racing,” CEAT Sri Lanka Vice President Sales and Marketing Ravi Dadlani said. “We are proud to have played an acknowledged role in the renaissance of local motor sports in recent years, and believe our support to both SLADA and SLARDAR is in the best interests of the competitors and the fans.”

Besides its sponsorship of the CEAT SLADA Championship and the CEAT Sri Lanka Super Series, CEAT supports the race meets conducted by the Sri Lanka Army and the Sri Lanka Air Force, as well as the sport’s governing body Sri Lanka Automobile Sports (SLAS). As part of its partnership with SLAS, CEAT Sri Lanka is the principal sponsor of all Ford Laser/Mazda 1300cc and 1500cc and Nissan March 1000 cc ‘one-make’ racing events conducted during the year, at which all competing drivers race on CEAT radial tyres.