CEAT sends three lucky Lankans to Singapore Grand Prix

Wednesday, 17 September 2014 00:00 - - {{hitsCtrl.values.hits}}

Three Sri Lankans have won themselves trackside seats, air travel and accommodation to be a part of the 2014 Singapore Grand Prix, in a promotion created by leading local tyre brand CEAT. Ransiri Fernando, Jeremy McShane and Heshani Peris are the three winners of the promotion, which was conducted in August for CEAT radial tyres through popular radio station E Fm.

Winners were chosen from three categories of participants: new users of CEAT radials, existing users and those who answered an on-air quiz on the brand. The three winners will each receive a return air ticket, four-star hotel accommodation for three nights, race tickets for all three days of the event and passes to the post-race celebrations. The 2014 Formula I Singapore Grand Prix takes place on 19, 20 and 21 September at the Marina Bay Street Circuit. The CEAT – Singapore Night Race promotion was part of a larger, three-month radio promotion conducted by CEAT Kelani Holdings to celebrate the launch of a new Rs. 650 million, state-of-the-art production facility in Sri Lanka earlier this year for the manufacture of tyres for high-end cars and Sports Utility Vehicles (SUVs). “Besides being the highest selling radial tyre brand in Sri Lanka, CEAT has also become synonymous with motor racing in this country, as a result of the achievements of the CEAT Racing Team on local circuits,” said Sales and Marketing at CEAT Kelani Holdings Vice President Ravi Dadlani. “There was great synergy therefore, between the brand and this promotion, which helped us engage with a large cross section of radial tyre users.” Formally commissioned on 10 June 2014, the new CEAT radial plant is seamlessly integrated with the existing CEAT Kelani manufacturing complex at Kelaniya. The new radial tyre production facility enables the company to augment its radial tyre building and curing capacity by 70% to 450,000 tyres a year, thereby substituting more than 60% of the country’s imports in this category.