Coca-Cola and McDonald’s launch FIFA World Cup memorabilia
Friday, 4 July 2014 00:00
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With football fever gripping the entire country, Coca-Cola and McDonald’s have partnered to launch an exclusive collection of FIFA World Cup memorabilia.
Bringing the Brazil World Cup to life in Sri Lanka, the two partners have launched a set of six tumblers in six different colours which will be available at all McDonald’s outlets across the country. Coca-Cola and McDonald’s are worldwide partners and have had a long-term association with the FIFA World Cup, one of the largest sporting events that enthral millions of football fans across the world.
Consumers can receive a special Coca-Cola and FIFA World Cup branded commemorative tumbler with the purchase of every large extra value McDonald’s meal combo. Coca-Cola has launched the consumer promotion at all McDonald’s outlets in Rajagiriya, Colpetty, Racecourse, Nugegoda, Kotahena and Welisera, to reach out to football fans and encourage them to share their World Cup happiness moments with Coca-Cola and McDonald’s.
Abhishek Jugran – Country Manager, Coca Cola for Sri Lanka and Maldives explained: “Sports is something that brings people together and the FIFA World Cup is one of the most coveted titles in the football world. The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974! To amplify the football fever in Sri Lanka and encourage fans to enjoy the games with Coca Cola, we have teamed up with our global partners McDonald’s and launched this exclusive collection. We hope that consumers enjoy their combo meals with Coca-Cola in these commemorative tumblers and keep them as a souvenir of the FIFA World Cup 2014.”
Udesh Wijesuriya – Director Operations, McDonald’s Sri Lanka, commenting on the promotion said: “McDonald’s has a worldwide partnership with Coca-Cola and we thought this was a great way to connect with our consumers. We know that people in Sri Lanka have been watching the FIFA World Cup for many years, and we hope the special memorabilia offered at our outlets this year, will help consumers feel more connected to the World Cup.”
