DSI sponsors MCA F Division for third year

Tuesday, 24 April 2012 00:00 - - {{hitsCtrl.values.hits}}

The MCA ‘F’ Division 30 – Overs League Tournament sponsored by D Samson & Sons (Pvt) Ltd. and played for the AVI Trophy is now in progress. This is the third successive year that DSI has stepped in to sponsor this event.35 teams participating in six groups are engaged in 100 half-day matches, and the final match is scheduled for 2 June.

The sponsorship cheque handing over ceremony was held on 10 April at the MCA Family Restaurant in the presence of DSI and MCA officials. Addressing the gathering DSI General Manager-Sales and Marketing Rohan Somawansa said that DSI wants to be a significant partner with MCA for this tournament in order to popularise and develop cricket in the mercantile sector. He added that the mercantile cricket tournament creates a great platform for aspiring cricketers to exhibit their talents and progress to the upper levels.

“We will continue our relationship with MCA,” he assured.

He revealed that DSI is also sponsoring two players Sri Lanka Under-19 contingent from June to facilitate young talent in the country.

MCA President Mahesh Wijewardana said that MCA is grateful for the AVI sponsorship because F division players consist of talented school leavers as well as very experienced adults who had played their best in the young days.

AVI is the performance brand of DSI, which encompasses sports shoes, cricket gear, accessories and socks across a range of sports. The AVI brand is distinctive in that it provides aspiring young sportsmen with high quality sports goods at an affordable price. AVI is an award winning brand which has managed to win the Silver Award for the Best New Entrant of the Year at the SLIM Brand Excellence Awards (2009) and the Brand Leadership Award under the footwear category at the World Brand Congress (2011).