Elephant House and Keells Foods help to keep alive big match traditions

School ‘big match’ cricketing encounters have long been known for sharing the spirit of sportsmanship and camaraderie amongst historic rivals. That is why Elephant House and Keells Foods, as Sri Lanka’s most loved beverage, ice cream and processed meat brands, have signed on as the official sponsors for an unprecedented number of cricketing encounters in 2017.

Helping to promote the long-standing St. Joseph’s-St. Peter’s, Ananda–Nalanda, Trinity–St. Anthony’s, Prince of Wales–St. Sebastian’s and Jaffna Central–St. John’s ‘big matches’, the Elephant House and Keells Foods sponsorship of these tournaments encompassing Sri Lanka’s top schools not only focuses on keeping alive general excitement surrounding cricket locally but also honouring important traditions and lessons stemming from the glorious past of these age-old encounters.

These ‘big matches’ are also a unique opportunity for Elephant House and Keells Foods to showcase their wide and diverse product offering, with spectators keen to re-familiarise themselves with longtime favorites as well trying out new products. However, most important of all, as sponsors, Elephant House and Keells Foods are excited to continue delighting ‘big match’ fans, helping to keep alive an enduring and quaint local tradition that is unique to Sri Lanka.