Elephant House partners with ‘The Murali Cup’

Monday, 18 July 2011 00:00 - - {{hitsCtrl.values.hits}}

The goodness brand Elephant House has come forward to be the main sponsor for the inaugural Mural Cup, an exciting joint initiative by the Foundation of Goodness (FOG) and Red Dot Tours endorsed by Sri Lankan spin hero Muttiah Muralitharan.

The Murali Cup is the first community tourism-focused international school cricket festival in the world, bringing together Under 18 cricket teams to compete and support the cause.

The foundation’s latest project aims to generate funds for the civil war affected children in the North East. The project promotes the MCC Spirit of Cricket concept, encouraging social interaction between children of different ethnic, religious and economic backgrounds.

Sri Lankan corporate giant, Elephant House is a brand that has won the hearts of children in this nation.

They take pride in connecting with a child in every step of their brand journey, promising to nurture their experience at all levels through their unique offerings of soft drinks and ice cream.

In an exemplary act towards this commitment, the goodness brand Elephant House will be lending their support towards this good cause.

“This is a great initiative by Murali, FOG and Red Dot that brings together children from different backgrounds to participate in a competitive sporting environment while also learning from each other and fostering new friendships. We are proud to be a part of this initiative,” Ceylon Cold Stores Head of Frozen Confectionery Neil Samarasinghe said.

The financial target of the inaugural tournament is to raise £20,000 to help fund the development of a sports academy for the North that will be run by FOG.

The Murali Cup has started as an eight-team tournament played from 12th July to 18th July 2011 on the South West Coast. Five international teams from England and Malaysia as well as three local Sri Lankan teams from Seenigama, Matale and Jaffna will compete against each other with the finals to be held at the Galle International Stadium on 18 July.

The first-ever tournament has also been helped and supported by Ethiad Airlines, MAS, Yes FM and Coral Sands