FT
Wednesday Nov 06, 2024
Friday, 8 July 2016 00:00 - - {{hitsCtrl.values.hits}}
Etisalat Lanka is further extending its association with Sri Lanka Army by extending the agreement as the principal sponsor of the Sri Lanka Army Rugby team. The sponsorship was endeavoured between the two organisations in their continued efforts in strengthening the game of rugby in Sri Lanka. The Sri Lankan Army Rugby team brings more than just the spirit of the game to the field. It is a team that evokes national pride and valour.
Etisalat is a company which has a strong brand association with supporting diverse segments of the Sri Lankan society. The brand has supported the wellbeing of society in a multitude of fields, sports being a key area. Hence, Etisalat’s partnership with the Sri Lanka Army is an integral part of the brand’s national sustainable and growth initiative.
The Army Sports Club has been able to produce a strong rugby team and the soldiers have demonstrated outstanding talent in the game over the years. Etisalat is proud to be a part of such a glorious sport that is celebrated nationwide. As a promoter of local sports, Etisalat is keen on enhancing the game throughout Sri Lanka by extending its global corporate strength for many more years to come.