EZY Corp chairman in Japan to lend support to team
Monday, 29 September 2014 00:35
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Sri Lanka’s premier motor racing team EZY Racing, who are representing the country at Asia Pacific’s leading motor racing event in Hokkaido, Japan, were given a tremendous boost by EZY Corporation representatives - including Chairman Emily Chay - who travelled from Singapore, where the corporation is headquartered,.
With a very strong business presence in South Asian and South East Asian countries, the EZY Corporation has a readymade platform to connect socially with the masses through EZY Racing as it is an adrenaline sport
“In 2015 we hope to come up with many programs under the brand EZY Racing. These programs will be run both locally and internationally and will focus on creating passion for motor racing and capturing the interest of the mass audience,” said EZY Racing CEO and Team Principal Shafraz Hamzadeen.
“We intend on starting a massive campaign along the lines of a new marketing theme of ours called ‘RIMP’ which stands for Racing is My Passion.”
At the Japan leg of the Asia Pacific Rally Championship held in Hokkaido, Japan are Group Chairman, EZY Corporation, Emily Chay, CFO EZY Corporation Shan Alarasu, International Driver EZY Racing Dinesh Deheragoda and Co-driver EZY Racing Shafraz Junaid