Fans experience Virtual Anfield

Liverpool FC and Standard Chartered last week brought Reds around the Globe even closer to Anfield through ‘Inside Anfield’ – a unique virtual reality experience. 

Launching ahead of the Club’s first home game of the season on Saturday, ‘Inside Anfield’ echoes Standard Chartered’s ‘Football Is Better Together’ sponsorship theme.

The VR experience included a never before seen view inside the players’ dressing room, allowing fans to experience through the eyes of a player what it feels like to be a part of a Jürgen Klopp team talk. The content puts the fan in the players’ shoes, giving them a unique insight into the team’s inner sanctum in the build up to walking out in from of the home crowd at Anfield. 

Inside Anfield was launched on the Liverpool FC’s global Facebook page www.facebook.com/LiverpoolFC on Wednesday, 7 September. It is also available on-site at Anfield for match-going fans to enjoy using virtual reality headsets at Liverpool FC’s first home game of the 2016/17 season – the first ever game played in front of the Club’s redeveloped Main Stand.

Liverpool FC has millions of fans all over the world and this virtual experience, that was shot using 360 degree cameras, will give fans that may never have the opportunity to visit Anfield the closest experience to really being there, including hearing fans sing the famous ‘You’ll Never Walk Alone’. 

Liverpool FC Ambassador Robbie Fowler and Legend John Barnes also feature, taking fans with them on an Anfield journey. 

Karen Fawcett, CEO for Retail Banking at Standard Chartered, commented: “We’re very proud to have the opportunity to bring this extraordinary Anfield experience to Liverpool fans around the world. This innovative technology really puts you right in the stadium!”

This is just one element of activity Liverpool FC and Standard Chartered will deliver throughout the year to bring Liverpool FC fans across the globe closer to the Club.