Friday, 19 December 2014 00:00
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Continuously setting the benchmark in the men’s fashion industry, Hameedia, Sri Lanka’s leading menswear specialist, recently became the title sponsor of the Envoy Golf Classic tournament, which was held on 13 December at the Royal Colombo Golf Course.
Conducted by the Don’s Royal Colombo Golf Club (RCGC) of the Old Boys’ Association of D.S. Senanayake College, the monthly medal tournament brought together well over 250 local and international golfers.
The sponsorship of this monthly medal tournament is part of Hameedia’s effort to promote its leading brands for men - Envoy and Adidas. The tournament comprised four divisional competitions: Division A for players with a handicap of 0 to 9, Division B for players with a handicap ranging from 10 -11 and Division C for players with a handicap of 19 to 28.
A ‘Seniors’ division and ‘Masters’ division were also set up for players over 65 years and 55 years of age respectively. The winners of each division were given an Envoy trophy and rewards from Hameedia’s premium brands Envoy and Adidas.
Commenting on the sponsorship, Hameedia Managing Director Fouzul Hameed stated: “The Envoy brand was launched many years ago and is Sri Lanka’s very own homegrown menswear brand that offers international standards of quality and class. Golf is a world-class game played by the most elite sportsmen and sportswomen and we see a strategic opportunity to position the Envoy brand alongside this prestigious game.
“We are proud to partner with Don’s Royal Colombo Golf Club as the title sponsor of this tournament and we want to promote a certain kind of lifestyle for the Envoy brand, and a very large part of the game is about attire. The Envoy brand offers the highest level of quality, international design styles and is the very first clothing brand to sponsor a golf tournament in Sri Lanka.”
Also commenting on the sponsorship, Don’s Royal Colombo Golf Club President Malik Ahamadeen stated: “The team at Don’s Royal Colombo Golf Club is proud to be associated with Hameedia for this month’s medal tournament. Envoy London offers the very best smart casual and formal wear for men and Adidas offers the performance based sportswear. Hence, Hameedia is a well-suited partner for this event. I believe that the members of Don’s RCGC were delighted to be a part of this event and they were all looking forward to a thrilling tournament this festive season.”
Hameedia, established in 1949, has grown to become a household brand in Sri Lanka. Renowned for high quality, custom tailoring and ready-made clothes for gents, the Hameedia multi-brand retail store houses a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and Adidas to name a few.
Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalised experience at each store. With a network of over 30 outlets across Sri Lanka, Hameedia has also been growing its presence globally with outlets in the Maldives and Australia.