HSBC extends flagship World Golf Championships event in China, purse to $ 9.5 m

Thursday, 5 November 2015 00:00 -     - {{hitsCtrl.values.hits}}

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Golfers (L-R) Henrik Stenson of Sweden, Rickie Fowler, Jordan Spieth and Bubba Watson of US attend a photo call for the WGC-HSBC Champions golf tournament near the Bund in Shanghai, China yesterday. REUTERS

AFP: The flagship World Golf Championships-HSBC Champions will stay in China for the next five years with an increased prize fund of $9.5 million, officials said on Tuesday, making it the richest tournament outside the US and major championships.

In a slew of announcements at the HSBC Golf Business Forum in Shanghai, the bank also said it was extending its sponsorship of Asia’s richest US LPGA event, the HSBC Women’s Champions in Singapore, to 2020, as well as the European Tour’s Abu Dhabi Golf Championship and its association with the British Open as the event’s patron.

The move comes after an uncertain period for HSBC which was hit with huge penalties over money-laundering in Switzerland and foreign exchange manipulation in Britain, forcing the bank to set aside $1.3 billion to cover fines imposed by regulators.

But any fears that the 150-year-old bank’s sports sponsorship portfolio, which also includes the Rugby Sevens World Series and junior golf development programmes in Britain, Hong Kong and China, would suffer as a result were firmly allayed by Tuesday’s announcements.

The HSBC Champions has been a highlight of the Asian golfing calendar since it was founded in 2005, before joining the four-stop World Golf Championships series co-sanctioned by the US PGA, European and Asian Tours in 2009, and is sometimes dubbed “Asia’s major”. 

This year’s WGC-HSBC Champions begins on Thursday at Sheshan Golf Club in Shanghai, its home for all but one edition of the tournament.

World number two Jordan Spieth and third-ranked Rory McIlroy are among 41 of the world’s top 50 taking part in an elite 78-man field competing for a prize pot of $8.5 million this week. The defending champion is fourth-ranked Bubba Watson.

 

Corruption drive

From 2016, the event will remain at Sheshan in the eastern Chinese mega-city of 24 million people for at least five years with prize money rising to $9.5 million, giving it parity with the other three WGC events which are all played in the United States, and making it by far the richest golf event outside of the US or major championships.

“This is an exciting morning for HSBC as part of their 150th anniversary celebrations but also for golf,” US PGA Tour commissioner Tim Finchem told 300 golf industry delegates gathered at Shanghai’s Shangri-La hotel.

“If you look back, the success of this championship has opened up a lot of things in Asia. I doubt seriously if we would have been successful in bringing the Presidents Cup to Korea this year but for the fact that this tournament has demonstrated what can be achieved with golf in Asia.”

“We look forward to continuing this partnership for the next five years at least,” he added.

HSBC global head of sponsorship and events Giles Morgan said the bank was delighted to be able to continue its investment in golf and in China in particular.

“We are very pleased as a company to be playing a small part in the future success of the sport,” he told AFP.

“There are a lot of things we would like to see happen over the next five years but given the level of our investment here in China, and with our youth programs.

“If we had a medallist from China at the 2020 Olympic Games in Tokyo that would be a wonderful testament to the growth of golf here in Asia and in China.”

Tour bosses have brushed off concerns over golf in China after the Communist Party banned its 88 million members from playing the game, along with “extravagant eating and drinking” and “improper sexual relationships”, in a crackdown aimed at improving governance and discipline.

Golf stars Spieth, Watson, Fowler and Stenson show off drumming skills

Reuters: Some of the world’s golfing greats had their chance to test out their rhythm skills in Shanghai, China on Tuesday (3) at a promotional event ahead of the 2015 World Golf Championship WGC-Golf Champions event there starting on Thursday (5).

Top players Jordan Spieth, Rickie Fowler and Bubba Watson of the United States and Swede Henrik Stenson had a go at playing traditional Chinese drums at a lion dance performance on the banks of the Bund in downtown Shanghai.

Spieth, world number two and winner of this year’s US Masters and US Open, has not played since winning the Tour Championship event in Atlanta, Georgia on 27 September and said that we has excited to be back.

“I’m excited to get out there on a course I’m familiar with. I’ve taken some time off, I’ve rested, I feel one hundred percent for the first time in a couple of months. Hopefully, get out there and play some good golf as well,” said Spieth.

Last year’s champion Watson said he was happy to be competing outside the US once again and returning to defend his title, the first win for him outside of the US. 

“Yeah very happy, you know winning here last year, winning outside the US brings back good memories, you know so I’m looking forward to competing with these boys and hopefully having a chance on Sunday, I mean that’s our goal every week, is to have a chance on Sunday to lift the trophy,” he said.

Also taking part in the WGC event will be world number three Rory McIlroy from Northern Ireland, but Fowler said that anyone in the field could win.

“Biggest rivalries this week? These three guys on the stage, these are some of the best players in the world, Rory also in the field, but really anyone who’s in the field this week has earned their right to be here, guys that have played well this year, and really anyone in the field has a chance to win,” he said. 

 

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