Thursday Dec 26, 2024
Thursday Dec 26, 2024
Wednesday, 11 December 2013 00:40 - - {{hitsCtrl.values.hits}}
“This new Wallabies sponsorship takes HSBC’s involvement with Australian rugby from strength to strength, following our 12-year partnership with the NSW Waratahs and successful 2013 British and Lions Tour of Australia and complementing our support for the annual HSBC Sevens World Series tournament in Australia.
“As the leading international bank in Australia, we are focused on helping our customers with their international connectivity and ambitions and this aligns with our support for the Wallabies. We’re looking forward to getting behind the Wallabies as they compete against formidable rivals in Australia and abroad,” he said.
HSBC Global Head of Sponsorship and Events Giles Morgan said: “Today marks an exciting next stage of HSBC’s sponsorship journey, building on our global rugby portfolio and broadening our connectivity in Australia.
“HSBC is a long term supporter of rugby around the world and invests in all levels of the sport from this new partnership with the Wallabies to sponsoring the world’s biggest schools sevens tournament in London. We look forward to working closely with the Wallabies over the coming seasons – it’s an exciting time for both the team and the sport here in Australia.”
Australian Rugby Union Chief Executive Officer Bill Pulver said the three year deal with HSBC, a company with a global reach and an established presence in Australia, is an endorsement of Australian Rugby and the Qantas Wallabies.
“I’m delighted to announce this new and exciting partnership with HSBC. Following a successful end to the Spring Tour, it’s a real vote of confidence in our game and the direction we are taking into 2014 and beyond.
“At Australian Rugby Union, from grassroots through to the Qantas Wallabies, we emphasise the importance of Rugby’s values. Passion, integrity, discipline, respect and teamwork is critical for our future,” Pulver said.
“HSBC has recognised these values as similar to their own, which makes this partnership a perfect fit for both organisations.
“I’m excited about the opportunities, not only for the Qantas Wallabies, but across the whole of Australian Rugby in our drive to succeed,” Pulver added.
As the official banking partner of the Wallabies, HSBC will receive significant signage, ticketing and corporate hospitality at all Wallabies home matches, as well player appearances at employee and customer events.
The ARU deal is a continuation of HSBC Australia’s strong commitment to rugby in Australia including its 12-year partnership with the Waratahs, the 2013 British and Irish Lions Tour of Australia, and the Sevens World Series which includes an Australian leg.
