Huawei powers 23rd edition of Fox Hill Supercross

Monday, 30 March 2015 00:01 - - {{hitsCtrl.values.hits}}

Huawei, the leading global information and communications technology (ICT) solutions provider and the number two smartphone brand in Sri Lanka, came forth as the main sponsor for the premier racing event in Sri Lanka Fox Hill Supercross 2015. In its 23rd edition the Fox Hill Supercross will flag off on 18 April. The sponsorship was handed over by Huawei Sri Lanka CEO Daniel Sun at a press conference held in Galadari Hotel Colombo. Huawei Device Country Head Consumer Business Group (BG) Henry Liu was also present at the event. The 23rd edition of the Fox Hill Supercross takes place at the home of the Sri Lanka Military Academy (SLMA) in the scenic hill station of

Diyatalawa. The Supercross, in collaboration with the Sri Lanka Association of Racing Drivers and Riders (SLARDAR), is organised to raise funds for the development of infrastructure facilities of the Military Academy. Sun said: “We innovate to help people make their dreams possible. As a brand which believes in Dreams Inspire Creativity, we will continue to inspire, help our valued consumer to dream and make the impossible possible in all the countries we are serving our customers. This brand value is a perfect match with our support to a premier racing event like the Fox Hill Supercross in Sri Lanka, in which many riders dream big and inspire themselves.” For Huawei consumers Fox Hill Supercross will serve as an experience vantage at Diyatalawa. Fans will be able to experience the latest Huawei innovations, obtain information, pre-order and purchase with consummate ease through Huawei mobile experience centres right throughout the event. Liu elaborating on the brand rationale said: “As the number two smartphone brand in Sri Lanka we are honored to partner a national event in the caliber of Fox Hill Supercross 2015 which is directly connected with the education of the military. Huawei as a responsible corporate citizen further empowers communities in Sri Lanka with a focus in distant learning education programes for remote communities, ICT training and best practices as per the Sri Lankan Government’s ICT development vision. The partnership with this event will further showcase our commitment to uplift education and we will continue to empower education related programs in the country.” As a leading smartphone brand in Sri Lanka, Huawei will continue to extend its fullest support to the Sri Lankan sports arena and the sporting fraternity. Furthermore Huawei Sri Lanka powered the One Day International Cricket tour of England in Sri Lanka held in the latter part of the last year. As a leading international brand, it has been supporting many sports with partnerships with Arsenal Football Club, AC Milan and the Royal Challengers Bangalore Cricket team in IPL to name a few. Huawei recently tied up with the first American sports club, Washington Redskins NFL team last month. The company has been supporting the Canberra Raider of the NRL since 2012.