Hublot is bowled over by cricket

Friday, 28 July 2017 00:00 - - {{hitsCtrl.values.hits}}

The Swiss luxury brand signs a long-term partnership with the International Cricket Council as official Timekeeper

True to its philosophy “First. Unique, Different.” Hublot was the first luxury brand to partner with the International Cricket Council (ICC) as official timekeeper for the World cup in 2015 and the ICC world Twenty20 in 2016.

Hublot announced a long-term partnership with the ICC on all events to 2020. This extended partnership now includes the ICC Champion’s Trophy and the Women’s World Cup.

“Hublot has once again proven itself as the first and unique luxury watch brand to enter the world of cricket. This iconic sport will round off our worldwide marketing presence. After partnering with the ICC Cricket World Cup 2015, the ICC World Twenty20 2016 and continuing to work with ambassadors such as Michael Clarke (Australia) and Rohit Sharma (India), I am especially delighted and proud that Hublot is the ICC Official Timekeeper partner,” said Ricardo Guadalupe, CEO Hublot

Within this new agreement, Hublot will present prestigious collectors’ timepieces to the nominated ‘Player of the Match’ in semi-finals and finals at all ICC major events as well as the coveted ‘Player of the Tournament’ award.

Cricket has one of the largest audiences worldwide, with devotees and aficionados from all over the globe. Hublot has led the way through its support for cricket and is now dedicated to forging an even deeper, more meaningful partnership not only with the ICC, but also with the players themselves. This new relationship marks Hublot’s forward thinking brand values and harnesses the spirit of excellence.

ICC Chief Executive David Richardson said: “We are delighted that one of our established event partners has extended their support of cricket over the longer-term. Being able to present Hublot watches to the Player of the Match and Player of the Tournament at ICC events enables us to recognize outstanding contributions of these players in a meaningful way.” To celebrate this sport and the ICC competition, especially for fans, Hublot has created a new Classic Fusion Aerofusion Chronograph edition dedicated to cricket. Several subtle details give the watch its unique character, and the dial features four distinctive symbols directly associated with cricket: the hands of the two counters in the shape of a bat (the accessory made of willow and cane designed like a short blade that cricket players handle) and, at 12 o’clock, a triple applique referring to the stumps that are placed on the wicket, which designates one of the two sets of 3 wooden posts defended by the batsmen on the pitch. The case-back bears the ICC World symbol in a decal on the sapphire glass. The ensemble is completed by a strap in blue calfskin stitched onto black rubber with triple saddle stitching in the style of a cricket ball.

During this sponsorship period, Hublot will also activate cricket fan-focused activity through the ICC digital channels.