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Tuesday, 25 November 2014 00:48 - - {{hitsCtrl.values.hits}}
The 30-year-old “Roar” singer joins the likes of Madonna, Beyonce and Prince to perform at the NFL’s Super Bowl halftime show, which regularly attracts more viewers than the average for the championship game itself.
Sportscaster Bob Costas announced the performance at halftime of the Cowboys-Giants game on “Sunday Night Football.”
The Super Bowl will be played on Feb. 1 in Glendale, Arizona, and broadcast on Comcast Corp-owned network NBC.
Perry acknowledged the announcement on her Twitter feed while watching the game in Australia, where she is currently on her Prismatic World Tour.
“Yeppers!” she wrote. “And I’ve already started testing out ideas!”
A few minutes before the announcement was made, Perry hinted that she was looking forward to the performance.
The announcement came as Perry won favorite female pop/rock artist at Sunday’s American Music Awards.
This year’s Super Bowl averaged a record 112.2 million viewers on network Fox, while the halftime performance by singer Bruno Mars and rock group Red Hot Chili Peppers drew 115.3 million viewers, according to Nielsen.
The music industry considers the Super Bowl its top promotional venue because artists can expect a strong recording sales bump following the performance. It is also often used as a spring board to launch new music or tour announcements.
