Keells Foods partners with SL Cricket for South Africa tour of Sri Lanka

Monday, 4 August 2014 00:00 - - {{hitsCtrl.values.hits}}

Keells Foods has been a part and parcel of sports, especially cricket, for many years in the country with succulent sausages and other product varieties to boost indulgence during ‘match fever!’ Large number of cricket fans rallied around this time for matches from all parts of the country and this is considered one of the most spectacular events in Sri Lankan event calendar.

Speaking at this event, John Keells Holdings Head of Sales and Marketing/Vice President Neil Samarasinghe said: “Keells brand is synonymous with cricket and people have engaged with the brand very strongly. It is our pleasure in partnering with Sri Lanka Cricket to strengthen our bond along with the Sri Lanka Vs South Africa ODI and Test Series in providing highest quality and taste products during matches.” Keells Foods as the market leader in the Sri Lankan processed meat industry has contributed in numerous ways to associate and uplift Sri Lankan sports throughout company’s journey. Its products are with the highest quality and taste and conform to industry standards. Keells started its operations in the year 1983, and takes pride in being solely responsible for developing the Sri Lankan processed meats industry to its current heights. Keells Food Products PLC (KFP) sustained its market leadership position in the processed foods category through a range of marketing strategies aimed at strengthening its market share, whilst connecting more closely with the consumer every day everywhere.