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Saturday, 14 March 2015 00:00 - - {{hitsCtrl.values.hits}}
‘Go Lanka, win the bloody World Cup! Go Lanka, win the bloody World Cup!’ is undoubtedly the only tune resounding in every Sri Lankan’s head, thanks to a now viral YouTube clip which is taking Sri Lankans around the world by storm.
Whether at the matches or on the streets, at parties or online, cheering our boys on is what we do best. And while the game of cricket may not have changed for over a century, the way we cheer them on certainly has. Bringing innovation, enthusiasm and disruption into cheerleading is Mandarin BTL Ltd, who has been at the forefront of innovating the way we show ‘the boys’ our support. Upping their game in this sphere continually, the company’s latest campaign offers the country’s cricket fans a unique way to make their support heard.
As the event management arm of the Mediafactory Group, Mandarin plays an integral role in furthering the Group’s ethos of disruptive innovation in media and events. Effectively applying this approach to the cricket mania currently engulfing the country, the Jaya Nangvana Siya Gosa campaign on dedicated website singhapathuma.com, calls on cricket fans to show their support for the Lankan Lions by recording and posting a video clip online.
Mandarin has established a name for itself in World Cup cricket as a key mover in rallying cricket fans during World Cup cricket, creating original ways to spur the cricket loving public’s enthusiasm and support. “During World Cup season, cheering for the Lankan team becomes practically a national obsession. Mandarin has been at the forefront of fostering this team spirit through creative campaigns which take this team spirit to a whole new level,” said Director Prashanth Supramaniam.
“Mandarin’s guiding principles are to challenge norms and to bring a new vision to event management in Sri Lanka. Singhapathuma and the Jaya Nangvana Siya Gosa campaign, along with similar events we have conducted in the past showcase our innovative approach to this genre,” Director Kapila Vidanagamage added.
Past campaigns include collecting fans’ thumbprints which were screened for the 2014 20/20 World Cup, crafting 10 feet tall wickets which were taken around the country for fans to place their signature on for the 2012 T20 World Cup, and a moving truck which visited 60 locations in the country within 30 days which captured audio visuals of fans in a new app.
These and similar campaigns have cemented Mandarin’s place as a key innovator in fostering national spirit through such events, carving a niche for itself as a leader in creating a new take on event management by harnessing the power of disruptive innovation and social media.
“Mandarin has supported our boys on the cricket field by rallying the country with an innovative campaign which gives Sri Lankans the opportunity to be seen and heard as they cheer their beloved team on,” said the Company’s CEO Rizvan Musafer.
