Coca-Cola returns to partner with Sri Lanka Cricket

Friday, 28 July 2017 00:00 - - {{hitsCtrl.values.hits}}

Coca-Cola has entered into a three-year partnership with Sri Lanka Cricket (SLC) as the ‘Official Carbonated Beverage Partner’ from 2017-2020. The partnership covers all inbound tours and matches in Sri Lanka until early 2020.

Speaking on the partnership, Sri Lanka Cricket President MP Thilanga Sumathipala said: “We are delighted to welcome Coca-Cola as the ‘Official Carbonated Beverage Partner’ for national cricket. Sri Lanka Cricket is poised at an important juncture as it gears up to play some crucial international tournaments over the next three years and Coca-Cola’s support will help reach out to all cricketing fans in Sri Lanka.”

Newly-appointed Captain of the ODI team, Upul Tharanga added: “As a former brand ambassador for Coca-Cola, I treasure my association with the brand and I am excited that it’s going to be now associated with SLC as the official carbonated beverage partner.” Coca-Cola Sri Lanka Ltd. Managing Director Sonu Grover said: “Cricket is a national sporting passion of the country. We have a longstanding connect, supporting grassroots cricket and in our association with Kumar Sangakkara, Mahela Jayawardene and the current captain of the ODI team Upul Tharanga as former brand ambassadors of the company. We are proud to partner with Sri Lanka cricket as we strive to strengthen the bond with our consumers and fans of cricket.” Coca-Cola Beverages Sri Lanka Ltd. Managing Director Mayank Arora commented: “It will be our privilege to serve our beverages and refresh our consumers during all inbound cricketing events organised by Sri Lanka Cricket. This strategic alliance between one of the most loved sports and one of the most preferred beverages in the country is expected to create new synergies, excitement and create moments of joy for the sporting fans in Sri Lanka. We wish the national cricketers and the Sri Lanka Cricket administration the very best in all upcoming tours and look forward to celebrating your successes during the partnership period and many more years to come.”