Monday Nov 18, 2024
Monday Nov 18, 2024
Monday, 20 February 2012 00:00 - - {{hitsCtrl.values.hits}}
Munchee has once again come forward to sponsor the National Volleyball Championship organised by Sri Lanka Volleyball Federation annually. This is the sixth successive year that the country’s National Game is receiving the sponsorship of Munchee, which is the flagship brand of Ceylon Biscuits Limited (CBL).
During the past five years under the sponsorship of Munchee, the National Game volleyball has achieved a tremendous progress in all aspects. Munchee not only provides financial support for the National Volleyball Championship, but also helps to promote the game through various promotional tactics. As a result recognition of and participation in the game has been much more broad based.
During the first year itself under the Munchee sponsorship, collection of over two million signatures from all over the country in supporting the game is a noteworthy effort to be mentioned.
Furthermore, during the same year, due to these efforts, the participation at the National Volleyball Championship shot up by threefold to over 2,700 teams and at the end of last year number of team participating at the Munchee National Volleyball Championship has been increased by fivefold to over 4,000. The ever-increasing popularity of the Munchee National Volleyball Championship is a healthy sign of people appreciating the National Game with true Sri Lankan sprit.
Ceylon Biscuits Limited as a leading Sri Lankan business enterprise considered its sponsorship for the National Volleyball Championship is a helping hand given towards the development of the National Game, which goes well with the Corporate Social Responsibility policy of the company.
This year too Munchee will extend its fullest cooperation to the National Volleyball Federation for the promotion of the National Game. As such there will be no doubt that the Munchee National Volleyball Championship – 2011/12 will attract even higher number of teams from all parts of the country.
Today CBL is in the forefront of sponsorships in the country’s many sports including volleyball, cricket, football and athletics. CBL’s sponsorship through its flagship brand Munchee for the National Game saw it reaching greater heights witnessed by attracting record number of teams for the National Championship every year.
