Ritzbury powers International Schools’ Athletic Championship for 8th consecutive year
Thursday, 27 February 2014 00:26
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Ritzbury, the no. 1 selling brand of chocolates in Sri Lanka, sponsored the 14th International Schools’ Athletic Championship (ISAC) for the eighth consecutive year. ISAC which attracted over 3500 athletes from 25 International schools was held at the Sugathadasa Stadium recently.
While the meet was conducted under both girls and boys categories, Lyceum International School, Wattala emerged as the overall winner scoring 854 points. Gateway College, Colombo came in second place with 677 points. Winning the 100 metre sprint, Shanika Devmini Fernando from Gateway College also won the ‘Overall Ritzbury Champion’ Trophy in the girls category. Udantha Bandara also from Gateway College won the ‘Overall Ritzbury Champion’ Trophy in the boys category for braking the meet record in high jump.
Pearson Qualifications International Managing Director Manos Kapterian graced the final day’s awards ceremony as the Chief Guest. CBL Group Director and Head of Marketing and Sales Nandana Wickramage was also present on the final day.
Commenting on the sponsorship CBL Foods International Ltd. Marketing Manager Nilupul De Silva said, “Ritzbury being the market leader and trend setter in the chocolate industry is very happy to be associated with the International Schools’ Athletic Championship. We see this event as a stepping stone for future champions. The sponsorship of the meet symbolises Ritzbury’s commitment to give children an opportunity to develop their skills and perform to their full potential. ISAC has played a major role in identifying budding Sri Lankan athletes and grooming them into becoming sporting ambassadors for Sri Lanka.”
Ritzbury has been continuously supporting Sri Lanka’s sports discipline and is the regular sponsor of the junior and senior Sir John Tarbet Inter Schools Athletic Meet, Inter International Schools Soccer Tournament and the Junior National Squash Championship
Ritzbury, the flagship confectionery brand of CBL, is a household name among all Sri Lankans. Ritzbury won the ‘Brand of the Year’ title at the SLIM Brand Excellence Awards in 2012. Ritzbury also won Gold awards for Product Brand of the Year, Local Brand of the Year, and Best New Entrant of the Year with Ritzbury Tropica.