Snickers Team Championship Trophy revs up SL motor racing
Friday, 17 April 2015 01:04
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World-renowned chocolate brand Snickers – under exclusive distribution by Stassen Group – is sponsoring the Snickers Team Championship Trophy at the CEAT-SLADA Championship 2015, which will separate the men from the boys in this fast-paced championship motocross event. It’s time to spin the tires and light the fires in Sri Lanka!
SLADA will feature the iconic colors of the Snickers brand during the following events: Foxhill Supercross (17 and 18 April), Sigiriya Rallycross (16 and 17 May), Cavalry Supercross (13 and 14 June), Gunners Supercross (4 and 5 July), Gajaba Suppercross (29 and 30 August) and Rotherham Katukurunda (17 and 18 October).
During each race day, a total of 25 races will test the best as racers zoom to victory and carve a slice of history in the annals of motocross racing in Sri Lanka. All racers will have the chance to win Snickers cash prizes and enjoy delicious Snickers bars to keep the team spirit revved up and gunned to the max!
The final awards ceremony will be held on 20 November 2015, where the cumulative winning team will get to claim the Snickers Team Championship Trophy 2015.
Stassen Group is one of the associate sponsors of the championship event, and as its Director – Food Raja Mendis was eager to voice his support of this fine Sri Lankan motor sport institution through a prestigious global product.
“At Stassen Group, we are truly privileged to handle the leading international brand Snickers in Sri Lanka. We are honored to lend our full backing to the Sri Lankan motor sports industry by providing it with the financial motivation and the hunger-busting nutrition through Snickers for all competitors,” he said.
The Snickers Championship Trophy sponsorship is managed by Chathura Semaratne, the Stassen Group Business Manager for the MARS brand, which encompasses Snickers, Mars, Galaxy, Twix, Bounty, M&Ms, and Malteasers, and Pedigree and Whiskas pet food. Semaratne has two passions: premium, taste bud-tingling chocolate and the exciting world of competitive motor cross racing. Partnering with CEAT and SLADA affords the perfect opportunity to synergize these two energies into one delectable recipe for Sri Lanka’s success.
“At Stassen Group, we are passionate about corporate-community engagement – the right way. We go that extra mile to provide a cool, quality chocolate to all Sri Lankan communities. As specialists in cold-chain management, all our chocolates are fresh and cool at the time of consumption. This ensures exceptional taste with every bite, a cool zest that brings people together in celebration. Thus, motor cross racing is best enjoyed with a Snickers, which always satisfies,” said Semaratne.
The motor cross championship is the only SLADA-sponsored event that goes out of Colombo to reach grassroots communities across the island. Its partnership with Snickers has ensured that the organisation is able to reach all communities across the nation through this beloved sport.
“We are very proud to be associated with Snickers for yet another astonishing year of motor racing. Snickers has partnered with us for last four years to take this sport to greater heights, said Yoga Perera, Vice President of SLADA. As part of its sponsorship, the Snickers team will present special Snickers gift boxes, cheques and exclusive samples of its products to lucky recipients taking part in the events, making everyone a winner during the championship.
Snickers is the tasty hunger-buster to a hard-working day and it is perfect for all lifestyles. Gym goers use Snickers for that extra burst of energy to fuel an intensive workout. High-powered business executives count on Snickers to boost metabolism and bust mid-morning and afternoon hunger during meetings and on the move. Young people grab a Snickers on their way to and from class. As delicious as it is fulfilling, Snickers satisfies every time.
The Stassen Group is Sri Lanka’s sole distributor for the MARS brand, which produces Snickers, Mars, Galaxy, Twix, Bounty, M&Ms, Malteasers, Pedigree and Whiskas. Of these, M&Ms, Snickers and Galaxy are among the top five best-selling chocolate brands in the world. Bringing a top international brand like Snickers to Sri Lankan communities is the number one priority of the Snickers Championship Trophy 2015, exclusively sponsored by the Stassen Group.