StanChart extends $30 m/year Liverpool sponsorship
Tuesday, 23 July 2013 00:59
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REUTERS: Asia-focused bank Standard Chartered has extended its sponsorship of Liverpool Football Club for two years, continuing one of the most lucrative deals in English sport.
Standard Chartered, which is based in London but makes almost all its money in Asia, the Middle East and African regions, where Liverpool has a strong following, has been the club’s shirt sponsor since July 2010.
The original deal was worth about 20 million pounds ($ 30 million) a season. Financial details of the extension were not released, but a person familiar with the matter said the terms were broadly similar, with potential top-ups if the club is successful. The deal will run until at least the end of the 2015/16 season.
