TVS Apache salutes rugby heroes

TVS Lanka, the country’s premier automotive company specialising in motorcycles, scooters, three-wheelers, spare parts and lubricants escorted the winning Science College rugby team after they defeated Isipathana College in the Milo Knockout tournament for the President’s Trophy under the patronage of SLRFU school section.

Sharing his views with the media, TVS Lanka Chief Executive Officer Ravi Liyanage highlighted that the Science Ruby sponsorship had created tremendous mileage. “It’s turning out to make the TVS KING and TVS APACHE brands the biggest brands of Sri Lanka,” he said.  

TVS as a brand represents trust, value and service that represent integrity, power for consumers and choice for customers. TVS Lanka has the best, most dynamic and winning team that can make a powerful impact as a corporate brand, he added. 

“Rugby and the TVS Apache brands go together and it’s a perfect fit. Science College has an elite team. This victory will help boost our brand and sales. TVS Lanka is proud to be the sponsor of Science College, helping to uplift youth sports,” indicated AGM Sales of TVS Lanka, Geethal Anthoney, who initiated the move. 

“We are indeed jubilant of Science College’s tremendous victory. As the TVS brand sponsors youth who have a passion for victory, our sub-brand strategy is also in place to position our brands as wining brands of Sri Lanka. This is indeed a moment to wish Science College for their victory,” said TVS Lanka Head of Marketing Hashan Haputhanthri.

The TVS Motor Company has the unique distinction within the automotive Industry of being the only two-wheeler manufacturer to have been awarded the prestigious Deming Award in 2002. TVS Motor Company is the only Indian automobile company which won the prestigious Deming Award. 

The Deming Award is a global quality award that recognises both corporate entities and individuals for their contributions to the field of Total Quality Management (TQM) and businesses that have successfully implemented TQM.