Usain Bolt attracts the crowds and draws the sponsors

Reuters:The fastest man in the world stares at a blank piece of paper for a few seconds and, finding no inspiration, turns to his manager.

“Rick, what should I write?”

Ricky Simms, the director of PACE Sports Management who manages Usain Bolt, gives a look of mock disdain.

Bolt had been asked to write a greeting to the people of South Korea ahead of the Daegu world championships starting this month. Finding the right words is apparently not covered in Simms’ contract.

It is one of the few details not looked after by Simms, his coaches and his staff, who choose which events Bolt attends to maximise his success on the track and his outside earnings.

Smiling as he surveyed the media scrum surrounding his client on the eve of last Friday’s Stockholm Diamond League meeting, Simms explained how he helped plan Bolt’s season.