Valvoline signs sponsorship deal with Kings XI Punjab

Valvoline, the first trademarked lubricant brand in the US, signed up with the Indian Premier League (IPL) team ‘Kings XI Punjab’ as their official lubricants partner at the on-going ninth season.

As part of this association, the Valvoline brand will be displayed on the front of the team shirts, along with visibility at key locations on match days. This partnership reinforces Valvoline’s shared values and commitment to sports and presents an ideal platform to promote the brand to a wider audience.

Sports sponsorships have been a significant driver of the brand. Throughout its 150 years in business, Valvoline has been synonymous with a variety of sports especially international motor racing events such as NASCAR in the USA, WRC in Europe and Super Car in Australia and New Zealand. Its long-term sponsorship of motorsports ensures regular product tests are carried out on its products in its state of the art laboratories that assure high-speed automobile performance on track and roads. Its extensive product portfolio includes advanced options to best service engines and vehicle needs worldwide, such as VR1 Motor Oil, MaxLife Higher Kilometer, SynPower Full Synthetic, Zerex antifreeze, Premium Blue Diesel, NextGen motor oil created with 50% recycled oil, Valvoline Motorcycle Oils, Valvoline Coolants and Valvoline Professional Series Service Chemicals.