Thursday Nov 14, 2024
Thursday Nov 14, 2024
Tuesday, 11 October 2016 00:19 - - {{hitsCtrl.values.hits}}
Wild Elephant has signed up as the Energising Partner for Hellibees Racing, which for the most part is made up of the young, rising stars in Sri Lanka’s motor racing arena. Comprising youthful riders and drivers, Hellibees Racing has gone from strength to strength in a relatively short span of time, achieving increasingly greater success in the local racing field.
Its new partnership with Hellibees Racing will also enable Wild Elephant to take an early, leadership role in both developing the skills of local riders and drivers, as well as attracting and engaging young talent in the field, which are both passions that Wild Elephant shares with members of the Hellibees Racing team.
In fact, Wild Elephant’s new partnership with Hellibees Racing is not the first time that the brand has been represented in the local racing field. Wild Elephant and the Elephant House beverage range has, for many years, sponsored well-known racing events in Sri Lanka including the Gunner Super Cross, the recently concluded Walawe Super Cross in 2016 and the Commando Challenge.
Hellibees Racing Founder Murad Ismail said: “We began our fairytale journey on 17 May, 2015, with two bikes, two events and two wins. A little more than a year later we have a fleet of over 20 cars and bikes, a team of over 50 personnel and more than 20 highly committed sponsors and partners. We’ve certainly come a long way.
“Being true sportsmen and sportswomen, and setting the bar at the highest level, are our main goals but through our focus on ethics, behaviour, practice, dedication, etc., we intend to spark a remarkable revolution in local racing. And I would like to thank Wild Elephant for recognising our potential and coming on board to energise our revolution.”
Wild Elephant will also use its new partnership with Hellibees Racing to help pioneer a much-needed “Safety in Racing” program, which is increasingly essential for this fast moving sport, so that proper rider and driver safety is promoted, with the end goal being to reduce injuries in local racing.
Commenting further, Ceylon Cold Stores PLC Head of Beverages/John Keells Holdings Vice President Daminda Gamlath said: “We are pleased to serve as ‘Energising Partner’ for Hellibees Racing, a young and vibrant racing team that has proven itself over and over again in the local racing arena. This type of partnership is sure to spark the imaginations of our many fans, truly showing the guts and courage that the new and improved Wild Elephant is all about.”
