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Friday Nov 15, 2024
Tuesday, 2 April 2019 00:00 - - {{hitsCtrl.values.hits}}
The largest inbound tour operator in Sri Lanka, Aitken Spence Travels welcomed its 200,000th happy visitor a few days back for the FY 2018/19.
The company has recorded a growth of tourist arrivals, essentially building on its past performance of 178,000 happy visitors during its previous FY of 17/18.
Aitken Spence Travels generated more than 400,000 room nights to the local hotels during the FY 18/19, making it the single largest contributor to Sri Lanka’s hotel industry. The company has trained and provided many direct and indirect employment opportunities to Sri Lankans in the tourism industry.
Just as the country’s top source markets generating visitors, Aitken Spence Travels top performing markets were in line with the country arrivals. Of these markets the company saw a significant increase in visitor arrivals from Australia due to the national carrier operating direct flights from this source market. It is noteworthy to state that when direct air connectivity is established, the impact will be to the entire tourism industry.
The other segments such as cruise, special interest groups, sports tours, nature and luxury tours have contributed to the positive visitor numbers handled by the company. As the largest inbound tour operator in Sri Lanka Aitken Spence Travels allocates a high marketing budget to promote destination Sri Lanka, without being dependent on destination promotions. Also, the company forges ahead by taking risks when entering new markets and expanding its business to continuously cater to the varying demands of the traveller. The company is a joint venture between Aitken Spence PLC, a leading blue-chip conglomerate and TUI, the largest integrated tourism company in the world, flourishing on the best practices of these two reputed and strong shareholders.
Aitken Spence Travels serves its customers with a high level of professionalism and dedication and together these efforts have culminated in the company also handing charter flights from the UK, Scandinavia and Poland.
The company’s cruise unit has showcased their expertise by catering to the demanding shore excursion business in the country which is a growing segment within tourism. By handling large cruises, as well as exclusive up-market cruises, Aitken Spence Travels has developed innovative ways to ensure that most of the cruise passengers explore the diversity of the country, the people and our culture while securing future business needs of the cruise shore excursion operations.
The MICE tourism business handled by the company caters to the delivery of diverse requirements. Conceptualising themed weddings specifically for the Indian market where the wedding segment is growing rapidly while extending services for experiential tours has strengthened the company’s market position.
Whilst the different source markets have been generating more numbers, the company has invested in technology and other in-house systems to improve efficiencies and enabled the operational staff to have a seamless operation, driven by technology.
“Over the years Aitken Spence Travels has established strong partnerships with many leading tour operator partners. The trust they have placed in the Aitken Spence brand coupled with our ability to cater to the many diverse demands and needs of the discerning traveller has given us an edge over competition. It is a great achievement for us to continue to keep raising the bar year after year and we will continue to cater to the different segments with innovative solutions” commented Aitken Spence Travels Managing Director Nalin Jayasundera.
“This incredible journey would not have been possible without the tireless efforts of many stakeholders. We extend our gratitude and thanks to our Chairman and Board of Directors along with the Leisure Sector Head Ms. Stasshani Jayawardena, to our valuable tour operators, the hoteliers, airline operators and all other stakeholder for their trust, belief and support.
“An operation of this magnitude could not have been possible without the efficiency and dedication of our staff at Aitken Spence Travels and the senior management team. I am indeed grateful to my wonderful team for this achievement” stated Jayasundera.
“Furthermore, we continue to keep adding to the many laurels the company has been collecting over the years and the recent one being Aitken Spence Travels being selected as the best inbound tour company at the recently concluded Sri Lanka Tourism Awards conducted by the Sri Lanka Tourism Development Authority. In addition to handling 200,000 passengers we are also the only Destination Management Company to record a 1 billion profit in Sri Lanka,” he added.
Commenting on the future initiatives of the company, Jayasundera added, “As a leader in the DMC business we will focus a significant proportion of our time and efforts to bring about a wave in sustainable tourism programs and ensure that as an industry leader that we will lead the way by various means such as educating our stakeholders and promoting sustainable tours. Our partners and stakeholders can expect to see the result of these commitments in the coming months.”
