Ambassador Shobini highlights Sri Lanka’s tourism potential beyond coastal appeal

Friday, 18 April 2025 00:04 - - {{hitsCtrl.values.hits}}

Ambassador-designate of

Sri Lanka to the Russian Federation Shobini Gunasekera

Ambassador- designate of Sri Lanka to the Russian Federation, Shobini Gunasekera recently attended a round table of the Vostok discussion club hosted by the editorial office of Komsomolskaya Pravda, titled “Tourism: Asia”. Komsomolskaya Pravda is a renowned media group in the Russian Federation with a weekly audience of 53.9 million. The event was hosted in celebrating the 100th anniversary of Komsomolskaya Pravda media group. The Vostok discussion club was launched by the UN Environment Programme in the Russian Federation in 2022 with the aim of making a platform to discuss different topics in support of achieving the UN Sustainable Development Goals 2023.

The discussion brought together ambassadors and representatives from countries that are popular travel destinations for Russian tourists, including Azerbaijan, India, Indonesia, Kazakhstan, Malaysia, and Uzbekistan. The discussion aimed to explore the rich tapestry of historic, cultural, religious, and gastronomic traditions in the Asia-Pacific region while focusing on prospects and opportunities between the Russian Federation and the respective countries as well as considering the sustainable angle.

Ambassador Gunasekera seized the opportunity to showcase Sri Lanka as a vibrant destination that goes beyond mere beach holidays. She emphasised the island’s untouched tourism hotspots and activities, including tea gardens, wellness tourism, adventure experiences, nature & wildlife, rich culture & festivals and gastronomy. She further emphasised that Sri Lanka is a unique destination for weddings or MICE tourism combined with pleasure.

“Sri Lanka offers travellers more than just a beach holiday – it is a country where tourism becomes a real bridge between cultures,” she asserted, underscoring the vital role of the tourism industry in providing livelihoods while fostering mutual understanding among cultures. As a responsible nation, Sri Lanka prioritises the protection of its natural beauty for future generations and advocates for sustainable tourism practices, she added.

In closing her speech, Ambassador Gunasekera invited all stakeholders including Russian friends to join hands in promoting sustainable tourism and investing in initiatives that support this vision.

Following the roundtable discussion, a radio interview took place to discuss bilateral relations between the two countries. Ambassador Gunasekera emphasised the upcoming 70th anniversary of diplomatic relations, which will be celebrated on 19 February 2027, and stressed the importance of commemorating this occasion in a fitting manner, including high level visits, tourism promotion and enhanced economic and technical cooperation to strengthen the bond between the peoples of the two countries.

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