BagID: Transforming future of travel

Happy passengers are key to a thriving travel industry. By prioritising stress reduction and convenience – such as enabling real-time baggage tracking – BagID has set a new benchmark for passenger-centric solutions. Digital tagging and real-time tracking can transform baggage management, reducing delays and improving passenger experiences. Airports stand to gain as well, offering advanced services that enhance their appeal to travellers. Its integration efforts with airlines and airports promise to revolutionise global baggage management, advanced travel technologies can position Sri Lanka as a leader in sustainable tourism – BagID CEO Ina Eldøy 

By Michelle Therese Alles

The travel industry, a sector that thrives on constant innovation, has witnessed a remarkable transformation through BagID—a revolutionary baggage management solution. At the helm of this pioneering company is Ina Eldøy, whose leadership has been instrumental in redefining passenger experiences globally.

The genesis of BagID

BagID was conceived with a clear objective: to address inefficiencies in baggage handling and enhance convenience for travellers. “The global travel ecosystem needed a solution that combined technology with user-centric design,” said BagID CEO Ina Eldøy. What began as a response to common traveller grievances has now evolved into a sophisticated product that integrates digital tagging and real-time tracking. This continuous innovation has positioned BagID as a trailblazer in the industry. “Our journey has been about identifying pain points and providing effective, scalable solutions,” she added.

Challenges and triumphs

As the CEO of an innovative enterprise, Eldøy has faced her fair share of challenges, including navigating complex global partnerships. Yet, her proudest achievement is BagID’s recent success in securing a groundbreaking contract with Aena, the largest airport operator in the world. “This milestone validates our efforts and underscores our ability to revolutionise airport infrastructure,” she noted.

Spotlight at the ProductXperience Summit

Eldøy’s participation in the ProductXperience Summit in Sri Lanka today (28 January at Cinnamon Grand) marks a pivotal moment for BagID, reflecting its growing influence in the global travel ecosystem. This was not just an opportunity to showcase BagID’s innovative solutions, but also a platform to inspire thought leaders and stakeholders in the travel industry.

“Being invited to speak at this summit is an incredible honour and recognition of the work we’ve been doing at BagID,” Eldøy remarked. She will draw on her experiences across multiple industries and disciplines to share on the role of branding in creating successful products and services. 

She emphasised the importance of creating customer-centric innovations. “It’s not just about solving logistical challenges but enhancing the overall travel journey by reducing stress and making processes seamless,” she said. She also spoke about the need for collaboration between airlines, airports, and technology providers, urging the industry to embrace cutting-edge solutions to meet the demands of modern travellers.

Her talk serves as both a showcase of BagID’s global vision and a call to action for the travel industry to innovate and evolve. “This summit is a fantastic opportunity to connect with like-minded individuals and discuss how we can collectively shape the future of travel,” she added.

Transformative success stories

BagID’s collaboration with Aena stands out as a prime example of its transformative impact. By seamlessly integrating its solutions into airport operations, BagID has enhanced both efficiency and passenger satisfaction. “Our ability to deliver tangible results has been a game-changer for airlines and travellers alike,” Eldøy asserts. Additionally, research reveals that happier passengers spend more at airports, benefiting operators and retailers.

Insights driving competitive edge

What sets BagID apart are the unique insights it has uncovered within the travel ecosystem. “Happy passengers are key to a thriving travel industry,” Eldøy emphasises. By prioritising stress reduction and convenience—such as enabling real-time baggage tracking—BagID has set a new benchmark for passenger-centric solutions. Its integration efforts with airlines and airports promise to revolutionise global baggage management.

The role of 99x in BagID’s journey

Collaboration with 99x has been pivotal for BagID’s growth. “Their technical expertise and flexibility have been invaluable,” says Eldøy. By tapping into 99x’s skilled teams, BagID has streamlined its operations while maintaining a focus on core innovations. “The partnership has enabled us to scale efficiently and dream bigger,” she adds.

Enhancing local airline operations

BagID’s solutions hold immense potential for enhancing the operations of legacy airlines such as SriLankan Airlines. “Digital tagging and real-time tracking can transform baggage management, reducing delays and improving passenger experiences,” Eldøy explains. Airports stand to gain as well, offering advanced services that enhance their appeal to travellers.

Boosting Sri Lanka’s tourism industry

Tourism is a cornerstone of Sri Lanka’s economy, and BagID’s solutions align with the nation’s aspirations for sustainable growth. “Advanced travel technologies can position Sri Lanka as a leader in sustainable tourism,” Eldøy remarks. By improving efficiency and elevating the travel experience, BagID supports the country’s vision for a tech-driven future.

Harnessing Sri Lanka’s talent

Eldøy lauded Sri Lanka’s talent pool for its significant contributions to BagID’s development. Companies like 99x exemplify the potential of local expertise in creating global solutions. “The collaborative spirit and technical skills of Sri Lankan professionals have been crucial in driving our innovations,” she notes.

Future aspirations

Looking ahead, BagID’s ambitions are as bold as its innovations. The company plans to expand into emerging markets like Sri Lanka while solidifying its presence in established regions. “Our vision is to set a global standard for travel technology,” Eldøy declares. With a focus on strategic partnerships and continuous innovation, BagID is poised to shape the future of travel for millions worldwide.

Ina Eldøy’s leadership and BagID’s cutting-edge solutions exemplify how visionary thinking can address real-world challenges. As the company charts a course toward global impact, BagID is redefining what’s possible in the travel industry.

-Pic by Upul Abayasekara