Blue Diamonds Jewellery Worldwide eyes more business with new boutiques in Sigiriya, Anuradhapura, Hiriketiya

Friday, 22 December 2023 00:00 - - {{hitsCtrl.values.hits}}

Blue Diamonds Jewellery Worldwide PLC, is furthering its local expansion project with the inauguration of three new Fior boutiques.

These strategic moves underscore the company’s commitment to collaborating with key hoteliers and establishing a commanding presence in diverse tourist hubs across Sri Lanka.

In addition to the newly opened Ceylan Lodge in Anuradhapura, Blue Diamonds Jewellery PLC has unveiled its gems and jewellery boutique in the vibrant Mazarine Surf Suites located in Hiriketiya, a hotspot for surf enthusiasts.

Hiriketiya’s magnetic appeal to a distinct crowd complements the tranquil ambiance offered by Ceylan Lodge, thus catering to a diverse spectrum of tourist segments at key tourist locations.

The third new location is at Sigiriya Retreats, a four-star hotel with a pool and unmatched mountain-facing views and minutes away from Sigiriya.

This expansion not only enriches the local shopping experience but also enhances the company’s contribution to promoting the country’s cultural heritage.

Blue Diamonds Jewellery PLC anticipates that this strategic move will fortify their presence in the hearts of both local and international tourist visitors, reinforcing their position as a leader in the Sri Lankan jewellery industry. This development builds upon Blue Diamonds’ existing presence in premier establishments such as the Peacock Hotel in Hambantota and the Sunrise Cabanasin Arugambay, further solidifying their footprint across Sri Lanka’s tourist landscape.

By establishing a strong presence in these key tourist destinations and capitalising on the boom in Sri Lankan’s tourism industry, Blue Diamonds Jewellery PLC is not only unlocking additional revenue channels but also significantly broadening its appeal to a wide range of visitors. This expansion is a pivotal part of the company’s overarching business strategy, reflecting their dedication to providing exceptional jewellery experiences that resonate with both local and international patrons.