Cape Weligama reopens: Crown jewel of Sri Lanka’s South Coast returns

Friday, 6 December 2024 00:02 - - {{hitsCtrl.values.hits}}

Cape Weligama Cove Beach

Strategic reinvestment in luxury tourism

Malik and Dilhan Fernando

Cape Weligama, the iconic cliff-top resort spanning 12 acres of tropical gardens with breathtaking 270-degree ocean views, has reopened following a comprehensive refresh. Dubbed the ‘Crown Jewel of the South Coast’ the property now offers expanded guest experiences, including curated marine excursions, culinary journeys, and a newly unveiled Cove Beach. These enhancements aim to deepen connections between guests and the vibrant culture and natural beauty of Sri Lanka’s South Coast.

The South Coast remains a cornerstone of Sri Lanka’s tourism industry, hosting the highest density of resorts and playing a pivotal role in the country’s global positioning as a premier travel destination. Cape Weligama’s revitalisation underscores the critical role of investment in luxury travel to elevate Sri Lanka’s appeal on the global stage.

Resplendent Ceylon Chairman Malik J. Fernando emphasised the broader economic impact; ‘A bucket list property like Cape Weligama raises demand across the hospitality spectrum, benefiting everything from five-star hotels to smaller accommodations. It also attracts high-net-worth travellers, amplifying the country’s profile internationally for trade, investment, and diplomacy—not just tourism’

The reopening symbolises a turning point for Sri Lanka’s tourism industry, moving from a survival phase to a period of growth and opportunity. Fernando called for robust government action to sustain this momentum: ‘Sri Lanka must launch a global consumer communication campaign and address key guest experience issues, such as visitor management at cultural and wildlife attractions, through effective coordination’

Cape Weligama’s commitment to excellence in luxury and sustainability sets a benchmark for the future of tourism in Sri Lanka, helping to position the nation as a sought-after destination for discerning travellers worldwide.

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