Cathay Pacific opens The Sanctuary by Pure Yoga

The Body Sanctuary

• Airline creates dedicated yoga and meditation space at The Pier Business Class lounge in Hong Kong

A visit to Cathay Pacific’s Business Class lounge at The Pier in Hong Kong has just become even more beneficial for mind, body and soul following the opening of The Sanctuary by Pure Yoga.

The Mind Sanctuary

Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is dedicated to yoga, and The Mind Sanctuary, where travellers can meditate to focus and calm the mind.

Cathay Pacific Regional General Manager – South Asia, Middle East and Africa Mark Sutch said, “At Cathay Pacific, it has been our continuous endeavour to introduce our customers to unique amenities combined with comfort, relaxation and wellness. A long journey can be exhaustive and affect one’s physical and mental health. The sanctuary provides the required environment, equipment and facilities for Cathay Pacific travellers to indulge in a relaxing experience combined with health benefits, just before or in between their flights. Last year, we introduced ‘Travel well with Yoga’ – an inflight video series and now our customers in the lounge can also avail this benefit.”

 

The Body Sanctuary

Among the wellness offerings, The Body Sanctuary provides travellers with a space for gentle yoga with guided videos led by Pure Yoga teachers. There’s also a secluded space for self-practice. Seated stretching is an alternative option; chairs overlook instructions on how to stretch different parts of the body whilst seated. The exercises are designed to improve circulation, enhance joint mobility and relax the mind for a comfortable and restful journey. 

 

The Mind Sanctuary

Within The Mind Sanctuary there are two types of meditation on offer. The first is audio meditation: Four cushioned pods are equipped with noise-cancelling headphones and iPads, and customers can listen to guided meditation sessions narrated by Pure Yoga’s expert teachers. The second is gazing meditation: comfortable cushions overlook graphics placed on the wall ahead and facilitate Trataka yoga practice. 

These practices help to improve focus, memory and visualisation skills, as well as centring the mind in a state of awareness and attention.

 

Wellness on the ground and in the air

The Sanctuary by Pure Yoga is the latest collaboration between Cathay Pacific and the Hong Kong-headquartered Pure Group following the January 2018 launch of ‘Travel Well with Yoga’, a series of inflight videos to help passengers ease into their journeys with meditation and yoga.

Additionally, Diamond and Gold Marco Polo Club members arriving in Hong Kong on Cathay Pacific or Cathay Dragon flights are given complimentary one-day access to any Pure Fitness centre or a choice of any Pure Yoga class up to 12 times a year.

Pure Group Regional Marketing Director Gary Wise said: “We’re delighted to extend this fantastic partnership between Pure Yoga and Cathay Pacific, giving people even more chance to feel the benefits of yoga and meditation on their travels. No matter how rushed the trip is, just a few minutes of calm can make all the difference.”

The Sanctuary by Pure Yoga is open to travellers who have access to Cathay Pacific The Pier Business Class Lounge at Hong Kong Airport, as well as Diamond, Gold and Silver Marco Polo Club members. Cathay Pacific and Cathay Dragon First and Business Class passengers will also be able to enjoy the new offering.