Cinnamon launches We Are One to celebrate unity in diversity for World Tourism Day

Thursday, 3 October 2019 00:22 - - {{hitsCtrl.values.hits}}

Cinnamon launched a music video titled We Are One, a song performed in celebration of World Tourism Day by renowned musician Alston Koch, to drive the message of unity in diversity.

We Are One is a song dedicated to unity in diversity as Sri Lankans work together to go beyond mere tolerance of physical, cultural, social, religious and political differences towards building unity through deeper understanding that differences enrich human interactions.

Vice President of the John Keells Group, Head of Brand Marketing for Cinnamon Hotels and Resorts and CEO of Cinnamon Life Mall, Dileep Mudadeniya, said: “Tourism is an industry that is all about diversity. People travel to enrich themselves by not just exploring but by experiencing and understanding different cultures and peoples. The solidarity pledged to Sri Lanka in the recent months has been encouraging. We take this opportunity to spread the message of unity in diversity to promote awareness and empathy as virtues that are mandatory for recovery and progress.” The song was performed live at the Cinnamon Future of Tourism Summit on 23 September 2019 to commemorate World Tourism Day, which falls on 27 September 2019. Koch, who wrote and performed the song, is a Sri Lankan-born Australian singer-songwriter, film producer, record producer and actor. He was lauded in the Australian and Asian media as Asia's King of Pop after gaining international success in the late 1970s. He has performed worldwide and achieved international success in Australia, Indonesia, Thailand, Malaysia, Singapore, India and Sri Lanka among other places.

"Performing the song with the video playing in the background was a very emotional moment for me as every word was about the Sri Lanka I used to know and the Sri Lanka as it is right now - one people, one nation,” Koch stated.

“The plaudits from Richard Quest, the team from CNN and especially all those involved in the Cinnamon Future of Tourism Summit made it a very special moment for me. The song and video is launched in celebration of World Tourism Day, in the aftermath of the tremendous response received at the summit and I applaud Cinnamon and the team for getting behind this production.”

World Tourism Day is commemorated annually on 27 September by the United Nations World Tourism Organization (UNWTO). Its purpose is to build awareness among global communities about the value of tourism in socioeconomic spheres. It also focuses on fostering awareness on how the tourism sector can contribute towards attaining the Sustainable Development Goals.

The video can be viewed on the Cinnamon Hotels and Resorts’ YouTube Channel by accessing the following link: https://www.youtube.com/watch ?v=zA61OCNGxWw&t=31s.

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