Classic Destinations acquires franchise to represent Liberty International Group in SL and Maldives

Wednesday, 26 October 2022 00:00 - - {{hitsCtrl.values.hits}}

Classic Destinations, the leading Destination Management Company (DMC) in Sri Lanka, has acquired the franchise to represent the reputed Liberty Group both in Sri Lanka and the Maldives.

The Liberty International Tourism Group is the largest privately-owned global DMC. Founded in 1991, it has over 30-year expertise with offices established on all continents. They cover over 90 countries worldwide. Liberty provides global travel expertise and solutions as a global travel organiser offering creative, innovative, tailor-made, and sustainable services for the global travel professional community with the added value of its local teams.

The aim of the partnership is to maintain and expand the Liberty range of services that currently include MICE, premium leisure, sports hospitality, cruise ground handling, aircraft services, virtual and hybrid programs, and that will continue to be enriched with new travel solutions.

Liberty Group CEO and Founder Mario Enzesberger said, “It gives us great pleasure to grant the franchise to Classic Destinations to represent Sri Lanka and the Maldives. They have just the right balance of experience in travel and tourism and a well-established reputation we were seeking in our franchisee partner.” Liberty Operations Sri Lanka and Maldives Head Athif Bawa commented: “We are happy to represent the Liberty Group and believe this will further enable us to showcase Sri Lanka to the world and attract more tourists to the island.”