Classic Destinations appoints Chalaka Gajabahu as Head of Destinations

Wednesday, 1 January 2025 00:02 - - {{hitsCtrl.values.hits}}

Chalaka Gajabahu

Classic Destinations, the inbound travel arm of Expolanka Holdings, yesterday announced the appointment of Chalaka Gajabahu as its new Head of Destinations.

It said this strategic leadership move underscores the company’s commitment to driving Sri Lanka’s tourism industry to new heights.

Chalaka, the former Chairman of the Sri Lanka Tourism Promotion Bureau (SLTPB), brings with him a wealth of experience in branding and marketing Sri Lanka as a world-class travel destination. During his tenure at SLTPB, he spearheaded innovative global campaigns that showcased Sri Lanka’s vibrant culture, natural beauty, and rich heritage to a global audience. As Head of Destinations, Chalaka will lead Classic Destinations’ efforts to enhance Sri Lanka’s positioning in the competitive global tourism market. His role will include forging new partnerships, creating bespoke travel experiences, and crafting targeted strategies to attract diverse traveller segments. Commenting on his appointment, Chalaka said: “I am delighted to join Classic Destinations at a pivotal time for Sri Lanka’s tourism recovery. My vision is to build on the solid foundation the company has established, leveraging my expertise to elevate the country’s tourism offerings and contribute to its sustainable growth.”

Classic Destinations, renowned for its tailor-made travel solutions and dedication to exceptional service, views this appointment as a significant step forward in strengthening Sri Lanka’s appeal among international travellers.

“Chalaka’s deep understanding of the global travel landscape and his proven ability to market Sri Lanka’s unique offerings make him an invaluable asset to our team,” said a spokesperson for Classic Destinations. “We are confident that under his leadership, we will unlock new opportunities for growth and solidify our position as a leading inbound travel operator in Sri Lanka.”

With a renewed focus on innovation and collaboration, Classic Destinations said it is poised to usher in a new era of tourism excellence, further cementing Sri Lanka’s reputation as a must-visit destination.