Delmege Tours moves to ‘Reach the Peak Sri Lanka’

From left: Sri Lankan Airlines Sales Manager – Inbound Asela Ambepitiya, Sri Lanka Convention Bureau General Manager Inoshini Perera, Sri Lanka Tourism Promotion Bureau Managing Director Suthesh Balasubramaninum, Delmege Group Director and Vallibel One CEO Dinusha Bhaskaran, Delmege Forsyth Head of Group Strategic Business Development and Planning Amrith Adhihetti, Amaya Director and Head of Sales and Marketing Denesh Silva, and Delmege Tours Head of Travel, Events and Corporate Affaires Mahesh Senanayake

Delmege Tours officially announced the launch of the international hike – ‘Reach the Peak Sri Lanka’ – at a media briefing held in Colombo recently. While it will promote its main event annually, the product is aimed at promoting hiking as an authentic experience. Hence, Reach the Peak Sri Lanka is established to offer many options for hiking across the country where the hikers shall chose a package to seek new experiences with all that is required for a pleasurable hiking experience.

The dedicated website www.reachthepeaksrilanka.com was also launched at the function where Sri Lanka Tourism Promotions Bureau Managing Director Sutheash Balasubramaniam, Delmege Group Director and Vallibel One PLC CEO Dinusha Bhaskaran, Amaya Leisure PLC and Kingsbury Colombo Director/Head of Marketing and Sales Denesh De Silva and the representatives of the sponsors were present.

Commenting on the new product, Delmege Group Director/Vallibel One CEO Dinusha Bhaskaran said, “Our travel arm follows the new trends in the market and is geared to introduce novelties thus contributing to destination marketing with a focus targeted at tourists who seek adventurous experiences. With the strategic moves the government is taking in promotion of tourism, we believe that there is a role we have to play and this is such an initiative.”

Reach the Peak Sri Lanka main event will be held on 24 November at the Hanthana range of mountains covering approximately 12 kilometres which is abundant with natural fauna and flora overseeing the most of the best of Kandy District. The event is opened for both foreign and local hikers and will be handled by a group of professional hiking guides and all participants will be insured during the hike. 

The event will start at 8 a.m. at the Hotel Amaya Hills premises and there will be a special shuttle services from Kandy town to pick the hikers to bring them to the location. All participants will take part in a tree planting initiative as well as be encouraged to engage in collecting waste items that pollute the natural terrain at Hanthana, thus setting an example to all other hikers.

“We will constantly strive to come up with innovative products to attract the global attention and are committed to contribute to the industry in a much meaningful manner. In this particular project we have tied up with several other travel agents thus setting an example that industry can work together for a common goal,” opined Delmege Tours/Delmege Forsyth Head of Travels, Events and Corp. Affairs Mahesh Senanayake. 

The climax of the hike is billed to be the gala event that will be held at Amaya Hills. Amaya Hills is the official hospitality partner for the event. Denesh Silva expressing his views said, “As the hospitality partner we are delighted to associate with Delmege Tours on this adventurous Hanthana hiking challenge which would benefit the travellers both domestically and foreign. We believe such events would benefit the foreign tourists who look forward for adventure activities when choosing destinations for their travel plans.”

Adventure tourism has become a trend in the world and Sri Lanka is gaining global attention for its diversity and ease of access. What Reach the Peak Sri Lanka strives to achieve is catering to the growing audience of adventurous tourists who believe in thrilling experiences. One of the key partners of the event, Mountain Dew is in line with this trend and reaches a wide young audience with similar passion. Representing Mountain Dew, Varun Beverages Lanka Ltd. GM – Marketing and Key Accounts Dulanee Weerackody commented, “Mountain Dew is the fastest-growing carbonated soft drink brand in the world and also the fastest growing brand of PepsiCo worldwide,” and spoke to the appropriates of the association with the mega event. “Dew is about an attitude, a culture, it is about shrinking all your fears to overcome them and emerging victorious, it is a boost of confidence, as of its daring and extreme citrus taste, it encourages consumers to rise above fears and try something new, explore new boundaries and to emerge victorious,” she elaborated.

The event is endorsed by Sri Lanka Tourism Promotions Bureau and Sri Lanka Convention Bureau while Mountain Dew is a key partner which is a brand synonymous with adventure and hiking in particular. Premier digital media agency eMarketingEye is the digital media partner for the event. Several public and private sector organisations are billed to become partners of this event.