Destination Sri Lanka presented at TNM, Sweden’s premier tourism event

Tuesday, 16 November 2021 00:00 - - {{hitsCtrl.values.hits}}

Inauguration of the So Sri Lanka booth at TNM 2021

Ambassador Dharshana M. Perera ( Sweden) and PATA Sweden President Robert Hallin light the traditional oil lamp at TNM 2021, Stockholm

Business meetings at TNM 2021, Stockholm

So Sri Lanka booth at TNM 2021, Stockholm

Business meetings at TNM 2021, Stockholm

Sri Lanka Tourism and the Embassy in Stockholm presented ‘Destination Sri Lanka’ at the Travel News Market (TNM) – Sweden’s premier tourism event on 11 November at the Stockholm Waterfront Congress Centre.

Greetings at So Sri Lanka booth at TNM, 2021

With Sri Lanka as a top tourist destination for 2022 opening its shores to the world traveller with minimum restrictions – especially for those fully inoculated – the country’s unique and diverse tourism experience was showcased at the ‘So Sri Lanka’ booth highlighting also the ease of travel and the country’s warm and welcoming spirit. Ceylon Tea and Gems were also featured.

The high foot count and involved interactions at the Sri Lanka booth with tour companies, travel agents, media including bloggers and freelancers and tourism schools indicates a renewed interest in the destination. Fourteen Sri Lanka tour companies utilised the booth at the annual TNM to project their companies and packages they offer.

The So Sri Lanka booth was jointly inaugurated on Thursday by Sri Lanka’s Ambassador to Sweden and Denmark Dharshana M. Perera, Travel News Market CEO Nils Norberg, PATA Sweden Chapter President Robert Hallin, Sweden-Sri Lanka Business Council Secretary General Leif Ohlson and Sri Lanka’s Consul in Gothenburg Marcus Pettersson.

The Sweden-Sri Lanka Business Council and its Secretary General Leif Ohlson as well SriLankan Airlines GSA in Sweden also participated at TNM 2021.

The Scandinavian region has been identified as an emerging priority market for tourism to Sri Lanka. Tourism-related trade fairs in Sweden and Denmark are key industry events. The annual Travel News Market (TNM) – a B2B event – will reconvene on Thursday, 22 November, in Stockholm.