Emirates Skywards hits 20-year mark with over 27 million members

Over the past two decades Emirates Skywards has continued to grow its membership base by offering value and rich personalised experiences to its members around the world 

• Loyalty program’s strong and active global membership has been built on continuous innovation and value-driven initiatives for members

Emirates Skywards, the award-winning loyalty program of Emirates and flydubai, has marked 20 years of excellence, innovation and unmatched rewards. Over the past two decades the loyalty program has continued to grow its membership base by offering value and rich, personalised experiences to its members around the world.

The program has continually invested to diversify its brand partnerships, and utilise innovative digital technology, so that it can offer its members across the globe with more ways to earn and enjoy rewards, conveniently and via new touch points.

From a million members in 2005, to 27 million members in 2020

The loyalty program has 27 million members worldwide, of which, more than 32,000 are founding members who joined the program in 2000 and are still active. In celebration of its 20th anniversary, Emirates Skywards is offering members double Tier Miles on any flight booked by 10 December, for travel until 31 March 2021,* while founding members can earn double Tier Miles and double Skywards Miles on any flight booked by 10 December, for travel until 31 August 2021*.

Emirates Skywards members come from more than 180 countries, including: 3.5 million members in the United Kingdom, 2.7 million in the United States, two million in Australia, 1.9 million in India, and 1.9 million in the United Arab Emirates. In Sri Lanka, Skywards has more than 140,000 members.

Offering more flexibility, choice, and ways to earn on the ground

Emirates Skywards has expanded its range of partners over the past 20 years to create new, exciting and exceptional value offerings for its diverse membership base. The loyalty program currently has nearly 200 partners, including: 16 airline partners; more than 100 hotel partners; 33 financial partners, 22 retail and lifestyle partners, seven car rental partners.

Earlier this year, the loyalty program launched skywardsmilesmall.com – introducing over a thousand new ways to earn Miles while shopping online with popular UK and US brands. Expanding its financial partnerships, the loyalty programme has launched the Emirates Skywards Mastercard in partnership with Barclays – its first Emirates branded credit card in the US allowing customers to accumulate even more Skywards Miles on their everyday spend and travel purchases.

‘My Family’ program, which launched in 2018, has enhanced its features to now accept family members pooling up to 100% of all Skywards Miles earned, not just on Emirates flights – allowing customers to redeem rewards even faster than before.

Members can also earn thousands of Miles with Emirates Skywards Hotels at over 400,000 hotels, in over 900 destinations worldwide – and up to 2,500 bonus Miles per night, when using a co-branded Emirates Skywards credit card for payment.

Emirates Skywards’ introduction of personalised offers integrated within the booking flow is an industry-first loyalty benefit, whereby logged-in members can avail enhanced Cash+Miles redemption rates and discounted Miles Upgrades when booking flights directly on emirates.com and the Emirates app. These exclusive offers are tailored to suit each member’s preference – offering vast opportunities to save on travel costs.

Enhanced customer experience

Members can enjoy more personalised offerings at their fingertips through four Skywards apps – Emirates app (Skywards section integrated within), Emirates Skywards Go (offering dining and leisure offers in 160 destinations), Emirates Skywards Cabforce (booking taxis in over 100 cities in more than 25 countries), and Skywards Everyday (allowing members to earn Miles instantly when shopping at beauty and wellness stores, dining, groceries, luxury, leisure and entertainment outlets, as well as other services across the UAE). Members can download the Skywards Everyday app from the iOS App Store and Google Play Store.

Emirates Skywards also has a partnership with The Dubai Mall, rewarding members with Skywards Miles when shopping at over 1,300 brands, dining at over 200 outlets and visiting attractions at the world’s largest shopping destination.