Etihad Airways to launch subscription-based travel solution

Braathens IT has been selected by Etihad Airways to develop TravelPass, a subscription-based travel solution which will initially be aimed at Etihad’s corporate and frequent travellers when it launches later this year.

Subscription-based travel allows customers to book multiple trips with the choice of prepaid trips and pay-as-you-fly options.

The Etihad TravelPass will be available to book on the Etihad website, helping customers to save time by avoiding repetitive tasks involved in managing each booking.

Etihad Aviation Group Chief Commercial Officer Robin Kamark said, “The innovative TravelPass technology offers a revolutionary booking experience for corporate and frequent clients who will also be enrolled into our award-winning Etihad Guest frequent flyer program. By simplifying the travel process to just a few clicks, our guests have a seamless transaction through a platform that holds all your details in one place, gives you the flexibility to make changes to your bookings without fees and gives you the choice to pay later. We know our corporate clients are time-poor and believe this innovative addition to our digital offering will improve the travel journey for subscribers.”

Travel passes are also offered by oneworld, SkyTeam and Star Alliance and can be useful when flying within a region on different airlines.